What’s your favorite pen in your desk? For many people, Pentel® is their go-to brand, both for their style and their quality. But what makes Pentel such a top-tier brand, and how did it get that way? Today, we’re deep diving into the history of the Pentel company, their contributions to the world of writing, [...]
After making some of 2024’s most interesting work, these makers are primed for an eventful 2025.
Jamie Gersch, CMO of Rothy’s, discusses how social media comments help inform product decisions for the brand.
opens up possibilities for more animated aspects without compromising clarity, leading to a ‘cool and modern’ advertising package that is cohesive and curated The post Departure Media Lands at BDL first appeared on OOH TODAY.
A writing team are given the task of making Artificial Superintelligence the ‘bad guy’ for the next season of their TV show. With the help of a newcomer to the team (a Machine Learning PhD), they must figure out how and why an ASI might function as an antagonist – and the threat it might [...]
An epic 18.000-kilometer (11.200 mi) ride for Huntington’s disease from Mexico to Patagonia. “The Present” is a 2023 award-winning adventure documentary featuring the story of Dimitri Poffé, a 34-year-old French traveler who left his native France to undertake a cycling trip from Mexico City to Ushuaia after he tested positive for Huntington’s disease. Huntington’s disease [...]
In a nondescript warehouse in the heart of Los Angeles, a dwindling handful of devoted craftspeople maintain over 80,000 student musical instruments, the largest remaining workshop in America of its kind. Meet four unforgettable characters whose broken-and-repaired lives have been dedicated to bringing so much more than music to the schoolchildren of the recording capital [...]
we shall overcome whatever the political world throw in our direction, as we have done consistently over the years. We may be the world's oldest medium but let's The post Business as Usual in an Unusual Economic World first appeared on OOH TODAY.
When it comes to urban planning, it’s easy to put off projects like bus benches until summer The post Summer in January first appeared on OOH TODAY.
