Agency news you need to know this week
An Interpublic Group of Cos. agency notches a cereal win, a trio of DEI specialists expand their consultancy and more.
FanDuel Casino hires Orchard as creative agency of record
FanDuel Casino has picked a new creative agency.
How Walmart’s ‘Wirkin’ is helping redefine dupe culture
Gen Zers and millennials are growing more selective about buying dupe products due to financial pressure and pushback against overconsumption.
Marketing winners and losers of the week
Barbie’s new doll sells out and Toyota’s Tacoma gets a shout-out—plus, why it was a bad week for Kohl’s, Capital One and some food companies.
How Cetaphil is preparing for a TikTok interruption or ban
Cetaphil was already active on RedNote, and the skincare brand has been moving more into YouTube and Meta.
OOH Moves Today – 94 Moves This Week!
billups, Delta, Orange Barrel, iKahan, Intersection, OUTFRONT, Talon, Heritage Outdoor, Clear Channel, Bell, Pattison, AllOver, Bauer and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 94 Moves This Week! first appeared on OOH TODAY.
MAA Ad of the Week: Cadbury and Alzheimer’s Research UK
Cadbury has teamed with Alzheimer’s Research UK as part of its ‘Generosity’ mission and VCCP has produced a lovely ad showing pain, grief and, cue applause, hope as father and daughter connect via a bar of you-know-what. The cheaper channels and social media are awash with charity ads, endless images of children and animals suffering [...]
We Are Pi and Nike celebrate inclusive Paris Olympics
The Paris Olympics are still a good memory and PI studios, the production arm of Amsterdam-based We Are Pi and SRAB films have a film of the event, seven years in the preparation, ‘Crois Pas Qu’on Dort’ in French cinemas. The production was supported by Nike. There’s also outdoor media running in Paris and a [...]
MAA Reader Survey 2025: help us to help you
MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our core aim is to gather as much reader feedback as we can to ensure we meet and, hopefully, exceed your expectations. Please take a few moments to complete the survey. By doing so you [...]
Adams Outdoor Acquires Riley-Patriot in North Carolina
”Kalil has worked with both parties for years, which created a good working environment going into the deal The post Adams Outdoor Acquires Riley-Patriot in North Carolina first appeared on OOH TODAY.