In a move that may spill over to television stations, the Federal Communications Commission is investigating San Francisco radio station KCBS for its coverage of immigration enforcement in San Jose. In an interview on Fox News, commission chairman Brendan Carr said he opened the investigation after KCBS shared the live locations and vehicle descriptions of...
Raise a glass to the young Clydesdale foal who starred in "First Delivery," the 90-second Super Bowl spot from Budweiser, as the iconic beer brand rode him to victory in the 37th USA Today Ad Meter competition. The annual initiative by the Gannett property helps gauge public sentiment about national Big Game spots, and more...
WHAT IS THE ENGAGEMENT INDEX? EDO uses a ranker called the Engagement Index to score every national Super Bowl ad based on the online engagements for the advertised brand or product that happen immediately after the ad airs. These engagements include consumer behaviors like online search activity and brand website visits. The EI scores the...
The Super Bowl is great, but we can't all be winners. Just ask the Kansas City Chiefs. And that goes with the advertisers as well. A lot of ads fall flat, and tomorrow, we're going to have some hard metrics that show definitively which ads were winners and which ads were losers. But for now,...
Budweiser scored highest on USA Today’s Super Bowl Ad Meter for its “Baby Clydesdale” spot.
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Trust is the currency of progress. It’s what holds democracies together, what makes economies function, what turns strangers into communities. Lose it, and everything starts to break down. Right now, trust is running on empty. According to the 2025 Edelman Trust Barometer, only 36% of people believe the next generation will be better off. That’s [...]
