Supreme Court Unanimously Upholds Law to Ban TikTok In the US

The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform's 170 million American users and the businesses that rely on it for marketing and commerce. The decision marks a significant escalation in the government's efforts to curb Chinese-owned tech companies, leaving brands,...

By |2025-01-17T09:25:48-08:00January 17th, 2025|News|Comments Off on Supreme Court Unanimously Upholds Law to Ban TikTok In the US

AT&T Guarantee Scores Big Audience at College Football Playoff

AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football Playoff offered the strongest kickoff its marketers could ask for. On January 9, during Notre Dame's win over Penn State in the CFP semifinal at the Orange Bowl, the company used its sports marketing strategy...

By |2025-01-17T08:07:22-08:00January 17th, 2025|News|Comments Off on AT&T Guarantee Scores Big Audience at College Football Playoff

Local Residents Show Support for Colorado Reporter Allegedly Attacked by Trump Supporter

The local community is showing its support for the Colorado reporter who was allegedly attacked by a man yelling about this being "Trump's America now." About 15 people showed up at the Mesa County Justice Center for KKCO-KGJT reporter Ja'Ronn Alex who was allegedly attacked by Patrick Egan. Egan was charged with second degree assault,...

By |2025-01-17T08:07:21-08:00January 17th, 2025|News|Comments Off on Local Residents Show Support for Colorado Reporter Allegedly Attacked by Trump Supporter

Winning On and Off the Field With Kansas City Chiefs CMO Lara Krug

In this episode of The Speed of Culture podcast, step into the heart of Chiefs Kingdom with Lara Krug, the Kansas City Chiefs' first-ever chief marketing officer, as she redefines what it means to build an iconic NFL brand. Riding the momentum of Super Bowl victories and growing global influence, Lara is spearheading initiatives that...

By |2025-01-17T08:07:20-08:00January 17th, 2025|News|Comments Off on Winning On and Off the Field With Kansas City Chiefs CMO Lara Krug

VML Names Eric Campbell North America CEO

VML has named Eric Campbell CEO of North America, a new position at the agency. Campbell will over see all of VML's North American offices while continuing in his role as global chief client officer. He will report to VML global CEO, Jon Cook. The agency said the dual role will bring a unified approach...

By |2025-01-17T08:07:19-08:00January 17th, 2025|News|Comments Off on VML Names Eric Campbell North America CEO

The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

In this week's Week in Review: TikTok's US ban looms, The Trade Desk acquires metadata business Sincera, and UK publishers' ad revenue struggles continue. Top Stories America Braces for TikTok Shutdown on Sunday Short-form video giant TikTok is preparing to shut down its US business this Sunday, as it approaches a legal deadline by which [...]

By |2025-01-17T06:51:55-08:00January 17th, 2025|News|Comments Off on The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle

How TikTok Changed Advertising Forever

Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to lick gravy. All of these...

By |2025-01-17T05:36:36-08:00January 17th, 2025|News|Comments Off on How TikTok Changed Advertising Forever
Go to Top