THE AD: In "Act Like You Know," GoDaddy's first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters--a detective without a clue, a racecar driver with no sense of direction--before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company's...
Barb, the UK's joint industry currency for the TV business, has this morning announced the planned launch of Barb Data Hub, a new cloud-based system for storing, processing, and distributing Barb's viewing data with the wider industry. Barb says the new tool will give its clients better ease of access to its data, as well [...]
In November, ad tech giant The Trade Desk offically announced Ventura, a CTV operating system (OS). While the news triggered excitement in the industry, it also sparked questions over how the OS would work and the role The Trade Desk would play, particularly when it comes to protecting the interests of the company's demand-side clients. [...]
Among the notable campaigns for Feb. 10: Nike’s congrats ad for the Eagles and Apple TV and MLS’s fun segue from football to fútbol.
The agency’s global chief experience design officer writes about reclaiming media as the voice of connection.
T-Mobile's "A New Era in Connectivity" Super Bowl commercial, touting its beta partnership with Elon Musk-owned Starlink to use satellites and map zones in the U.S. that lack connectivity, dominated the list of Most Engaging Super Bowl Ads from TV outcomes provider EDO. EDO's Engagement Index ranked every national Super Bowl 59 spot based on...
Elon Musk had an uncharacteristically quiet night during Super Bowl 59. The head of X, formerly Twitter, largely stayed off of social media as the Philadelphia Eagles routed the Kansas City Chiefs. (Although based on one RT, he seems as excited for Mission: Impossible--The Final Reckoning as we are.) But Musk was subtly acknowledged via...
Fox is wasting no time. On Monday morning, directly after Fox aired the Super Bowl, Fox Corp revealed two major pieces of news, including naming John Nallen its president and chief operating officer and acquiring Red Seat Ventures. Regarding its president and COO, Fox has now signed a new long-term employment agreement through June 2028....
Elizabeth Vargas is approaching her two-year anniversary at NewsNation, and the network has a present already picked out. Starting Monday, Elizabeth Vargas Reports is getting a two-hour bump into primetime, moving from 5 p.m. to 7 p.m. ET. It's a big vote of confidence in Vargas, whose pres-NewsNation career includes stops at NBC News and...
Jaewon Jung joined Houston NBC affiliate KPRC as a reporter. Jung came from KTNV in Las Vegas where she worked for two years and was the senior reporter and weekend anchor when she left. "Two years ago, I took a gamble and moved to Sin City. It was one of the best decisions of my...
