Hellmann's is drumming up nostalgia around (and introducing younger generations to) the 1989 rom-com classic When Harry Met Sally, starring Meg Ryan and Billy Crystal. The mayo brand put a twist on the iconic scene that takes place in New York's Katz's Deli, where Ryan's character Sally fakes an orgasm while eating a sandwich. But...
Robert Kraft's Foundation to Combat Antisemitism (FCAS) returned to the Super Bowl this year to continue spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another. The ad ends...
THE AD: Like Tubi's infamous 2023 Super Bowl spot, Duracell's 2025 ad does not immediately appear to be a commercial. Instead, the creative shows Fox NFL analysts Tom Brady and Kevin Burkhardt standing in the commentators' booth, with Brady about to offer his thoughts on the first-half performance of the two teams. Then Brady appears...
Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring...
So! We're less than two hours away from the Super Bowl 59/LIX/Licks. Whatever happens, the ADWEEK team is on the ground to cover it. By on the ground, we mean congregated in the office, watching the many, many ads that'll show up across all the different casts. If something crazy happens (Will Travis propose to...
For chief marketing officers, one of the perks of paying top dollar for a Super Bowl spot is getting to attend the game in person, courtesy of the broadcast network hosting the game. Instacart is advertising in the Big Game for the first time this year, which means CMO Laura Jones will be in the...
We’ll be live on Instagram throughout the Super Bowl, talking with brand leaders and creatives behind the ads. Tap our profile picture when we’re live to follow along!
Bret Baier and President Donald Trump are warming up for the Super Bowl with a pregame interview on Fox News. The network released an early clip from their pre-taped conversation on Sunday morning. The full interview is set to air at 3 p.m. ET. In the clip, Baier asks Trump about the controversy surrounding Elon...
Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called "What Is Greatness?" -- follows a familiar style, tone, and message to previous years, and...
The big day is here and Ad Age will keep bringing you Super Bowl breaking news and analysis as it happens, including one more newsletter tomorrow taking a look back at Sunday’s winners and losers. Sign up right here to get it via email. Final ad tally As is usually the case, dozens of brands released [...]
