Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t [...]
Rival, the fully integrated international marketing consultancy with offices in London, Boston, and Cape Town, announces the strategic acquisition of OAT Studio, an acclaimed London-based design firm. This move significantly enhances Rival's capabilities in delivering holistic, high-impact marketing solutions that drive tangible growth and disruption for global brands. OAT Studio, renowned for its innovative design [...]
The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was [...]
This is a move within Nexstar for Holland
The forgotten significance of the late Black Sabbath rocker's 2006 I Can't Believe It's Not Butter ad.
The post Senior Manager, Destination Marketing appeared first on The Denver Egotist.
The station named a new morning meteorologist.
The tech giant is seeking to recruit 20 national news outlets as part of its licensing pilot project.
New ad formats are already being tested that are built specifically for AI environments.
Ogilvy Group UK has been appointed to work on creative and strategy for Comic Relief 2026. The charity raised £40m last year, which is a fair amount but it’s down from £108m at its 2011 peak, so Ogilvy will be expected to pull out all the stops and reverse the decline for Red Nose Day [...]
