Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls in huge audiences – but its growth as an ad medium has been more sluggish, leading to publishers turning to video according to industry measurement company WARC. WARC Media forecasts that global podcast ad spend [...]
Over 40 global chief marketing officer appointments were made in January as first-timers take charge—plus more advertising job insights.
Light beers such as Garage, Eight Elite and Real American are going after struggling giants such as Bud Light and Coors Light.
...our Q and A, where readers like you send in their HR or people-related questions to me to be answered. As you’ll see, anonymity will be maintained, The post BURNOUT —Ask Janea —Groundhog Day first appeared on OOH TODAY.
a game-changer for the OOH advertising landscape with breakthrough 'no billboard zones'... Parked Toppers The post Parked Car Toppers and Dolphin Digital Join Forces first appeared on OOH TODAY.
A natural reaction from stakeholders, particularly those in OOH, is to question the The post OOH & 25% Tariffs: What’s Next? first appeared on OOH TODAY.
4 new positions — The New Year is the best time to land a new position. Be ready for 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —4 New Opportunities first appeared on OOH TODAY.
...this innovation takes the complexity out of the equation. All you need are your marketing goals - BOB does the rest.” AI-powered assistant will enhance its proprietary planning software, BOB, The post It’s BOB 2.0 –AI-Powered Upgrade Simplifying OOH first appeared on OOH TODAY.
Fay Fredricks has been named co-anchor of the 5, 6 and 10 p.m. news at KNXV in Phoenix, Arizona. "I first moved to Arizona after college and have called this amazing place home for most of my adult life," Fredricks said in a statement. "It's the place where my husband and I chose to raise...
An annual tradition in which we weigh in on our top 10 ads that won the moments between the plays in this year's Super Bowl. The post 10 Super Bowl LIX Spots That Scored appeared first on The Loomis Agency.
