The world seems to be in perpetual crisis. Some of us are desperately trying to fix it. Others, unfortunately, are giving in to cynicism and even opportunism given the change of leadership in the White House. Meta CEO Mark Zuckerberg's abrupt termination of the company's diversity, equity, and inclusion programs strikes many of us as...
Smart home automation company ecobee has named FCB as its agency of record (AOR), the latter exclusively told ADWEEK. The agency's Canada and Chicago offices will help the brand develop and execute marketing campaigns across all of its channels including creative, content, and social media. It will also oversee ecobee's storytelling to drive awareness. After...
THE ORIGINAL? Nova Schin Beer – 2006 « Non alcoholic » Click the image to enlarge Source : Cannes Lions Ag : Fischer America (Brazil) LESS ORIGINAL Kasteel Original Rouge Beer – 2025 « 0,0% Alcohol » Click the image to enlarge Source : Adsoftheworld Agency : Geronimo Brands (Belgium)
Watchdog upholds complaint about advert that digitally altered clothing and used low angle to accentuate long legs The UK advertising watchdog has banned an advert from high street retailer Next for featuring an “unhealthily thin” model in digitally altered clothing. The advertisement, which ran on its website, featured a model marketing Next’s “power stretch denim [...]
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Verizon VP of partnerships Nick Kelly joins the Marketer's Brief to discuss why the brand skipped a Super Bowl national ad in favor of 30 watch parties.
At WPP, four new execs will be charged with bringing integrated solutions to the holding company’s full client base.
The company’s head of experiential and creative development writes about brands engaging with cultural co-creators.
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Since the poet Geoffrey Chaucer linked St. Valentine's Day with the beginning of birds' mating season, the holiday has been synonymous with love, romance, and sex. National Retail Federation data shows that 56% of consumers will buy some sort of gift for a loved one on February 14, and 61% of couples report that the...
