Darrielle Fair has signed off from WKOW in Madison, Wisconsin. She joined the ABC affiliate in July 2023. After announcing that this was the last Capital City Sunday show to air, Fair said she was sad to be leaving, but that she was excited to spend more time with family in North Carolina.
The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers. Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney,...
Supply-side platform TripleLift has a new CEO: Dave Helmreich, former chief commercial officer at connected TV software platform Innovid, who left the company last November after two years following its acquisition by Mediaocean. At TripleLift, he will be tasked with accelerating strategic initiatives and growth plans via actionable data, advanced targeting, cutting-edge creative technology, and...
The Philadelphia Eagles’ easy win over the Kansas City Chiefs delivered a record TV audience for Sunday’s Super Bowl.
Supernatural AI is launching an agency, Supergood, and breaking out its AI software business as Supercharged.
Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.
Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive real consumer engagement.
Phynd (pronounced "find"), a new cloud gaming platform which is monetised by ads rather than a paid subscription, has formally launched, announcing it has raised $10 million in a seed round led by Wellington Management. The raise will fuel the continued development of Phynd's platform, which will release in beta later this year. Cloud gaming, [...]
While M&A in the advertising industry saw something of a resurgence in the US last year, activity in the UK has slowed in the past two years, according to Moore Kingston Smith, a multi-disciplinary advisory, tax and audit firm that tracks deals in the media and marketing industries. But although M&A activity has cooled since [...]
Sorry, Tony Stark, but when it comes to the Marvel Cinematic Universe's culinary preferences, guacamole and mango smoothies are in, and shawarma is out. At least, that's the takeout takeaway from the "Collateral Stains" campaign assembled by Tide and Marvel Studios. Launched in January ahead of the Feb. 14 release of Captain America: Brave New...
