A War of Algorithms, Not Missiles In the mid-20th century, the world watched as the United States and the Soviet Union engaged in a Cold War defined by nuclear brinkmanship, espionage, and a race to conquer space. Today, we find ourselves in a different kind of standoff—one not fought with missiles, but with algorithms. The [...]
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House 337 is still battling on despite a steady loss of talent and clients. One of its biggest accounts, Santander, is not only reviewing its creative and media agencies but is now threatening to pull out of the UK entirely. For loyal client Current Account Switch Service, the agency makes a somewhat spurious connection: “Blind [...]
US presidents make much of their first 100 days in office (typically Donald Trump began changing his world on Day 1) and new GroupM global CEO Brian Lesser has unveiled elements of his plan to restore what is still the world’s biggest agency media operation to its former pre-eminence. Out go the three global CEOs [...]
Iconic Scottish soft drink Irn-Bru has departed Scotland’s Leith agency after 30 years and moved to Lucky Generals. Lucky Generals won a pitch for Irn-Bru and sister brand Rubicon also involving London rivals Uncommon Creative Studio and St Luke’s. AG Barr director of marketing Lucy Henderson says: “We’ve had a long and successful relationship with [...]
