With a total viewership number of 127.7 million in the United States alone, it is easy to see where all the cable viewers went on Super Bowl Sunday. Viewership plummeted while the Big Game unfolded in New Orleans, but the status quo remained the same. Fox News once again had the most total viewers of...
The onset of the Super Bowl weekend brought a decreased interest in news as all attention turned to the Big Game in New Orleans. Fox News led the way as per normal, while CNN won its battle with MSNBC for second place in the Adults 25-54 demo. As a bonus, it also finished in the...
Hamburg-based adjoe, a global leader in mobile advertising, has announced its expansion into the APAC region, with new offices established in Singapore and Tokyo. The move signals adjoe’s commitment to high-potential markets for mobile gaming and advertising like China, Japan, and South Korea. This expansion builds on adjoe’s strong growth since its €100 million funding [...]
From Gucci to Shell, brands of all kinds rely on OOH to become the leading choice in their industry—many dedicating 30% or more of their advertising budgets to it. But advertising at scale isn’t limited to national players or the ultra-wealthy—at least not anymore. Franchises are ramping up their spend, recognizing OOH’s ability to power [...]
EMC Outdoor welcomes Lauren Spinelli as new VP Client Partnerships.
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