Top 5 metaverse moments you need to know right now
Roblox plays Super Bowl and Meta promises metaverse leaps in this month’s roundup of metaverse marketing moments.
What X is planning for its first marketing campaign under Musk’s ownership
X marketing head Angela Zepeda details her plans to position the platform as the “everything app,” including promoting X Money.
Mashburn Outdoor Acquires Interstate Outdoor Advertising in Huntsville, Alabama
“We have operated all over the Southeast, and Huntsville may be the most dynamic and exciting market... With the defense industry having The post Mashburn Outdoor Acquires Interstate Outdoor Advertising in Huntsville, Alabama first appeared on OOH TODAY.
Daktronics Unveils the Latest Digital Billboard Technology
...designed these digital billboards to decrease site power requirements and operational costs by as much as 20%, reducing environmental impact while delivering The post Daktronics Unveils the Latest Digital Billboard Technology first appeared on OOH TODAY.
Media Agency North & Warren Acquires Events Firm Interluxe, Eyeing Luxury Budgets
The marketing and media agency North & Warren acquired the experiential agency Interluxe on Thursday, creating a combined firm designed to serve the marketing needs of luxury brands, co-chief executive Nick Van Sicklen told ADWEEK. North & Warren financed the acquisition with an unspecified amount of investment from the private equity firm Mountaingate, which closed...
4 Open Questions About BF Island, BuzzFeed’s New Social Platform
On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users....
Provenzano on Digital and Dirt
Dallimore's podcast welcomes Michael Provenzano on the heels of news for his company as well as the entire OOH industry: T-Mobile’s acquisition of Vistar Media The post Provenzano on Digital and Dirt first appeared on OOH TODAY.
OOH News You Oughta Know Today
D Word, Letting GOOH of Logos, Flyby, and Tariffs—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
From greenwashing to genuine change – a 2025 marketer’s guide to authentic social responsibility
Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing […]
Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verve’s new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the company’s leadership [...]