The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump's recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform. Jimmy Donaldson, better known as MrBeast, has now joined a group in a bid to buy TikTok from its...
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg's...
Kristen Bell and Dax Shepard go car shopping on the Carvana app.
The ripple effect of the mooted Omnicom/IPG merger is already being felt and John Moore (left), global CEO of Mediahub, currently part of IPG, is leaving 27 years after joining the agency. Mediahub, which employs about 1000 people worldwide, was once part of MullenLowe, also now IPG’s. Mediahub says: “After 35-plus incredible years in this [...]
New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG Tips. NCA beat a strong line-up including AMV BBDO, Mother and incumbent The Calling. The win will settle some nerves at NCA which has lost Nationwide, due to an account conflict with Lloyds CRM work [...]
Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six ("Girl's Night Out"), Bethenny Frankel and Luann de Lesseps are ordering cocktails. "I only drink one drink,...
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition, the company said 55% of sign-ups are coming to its ad tier, and the plan is...
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now, as media AOR, the agency's Knoxville, TN headquarters and its New York City office will service...
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the upfront.
The rise of TikTok continues to provide businesses with unprecedented opportunities to reach a vast and engaged audience. Crafting effective TikTok ads requires an understanding of both the platform’s unique characteristics and also the use of a TikTok advertising agency. By utilizing TikTok’s native ad formats and advanced targeting, businesses can create compelling and high-performing [...]
