If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in the quick, attention-grabbing format, according to market intelligence firm Sensor Tower's annual State of Mobile report for 2025. The...
The IPA’s 65th annual agency census shows that staff numbers in both media and creative agencies are up, while turnover is down to 24.1% (from 31.2%). This is likely to be a reflection of tough economic conditions: freelancing is an increasingly precarious option, so people are more inclined to go PAYE and then stay put. [...]
Allied Bakeries went direct to production house Lobster for its new Kingsmill 50/50 campaign, which takes the throwaway suggestion that “magic” makes it taste good, and runs with it. Directed by Alex Cooper, it’s not sophisticated but it’s good humoured, and it’s got enough going on to stand out in an ad break. Cooper and [...]
— The New Year is the absolute best time to land that new position. Be ready to go for 2025 --Real Estate/Leasing Rep, AE, Regional Sales & Account Manager, Ops Coordinator, Graphic Designer, -- The post OOH Classifieds Today —View Florida first appeared on OOH TODAY.
VideoWeek has a new sibling, FutureWeek, a new publication providing both clarity and critical analysis of how AI is changing media and marketing. FutureWeek will also be running a series of events to build out an AI community and to help chart the course of direction for the industry, the next of which - [...]
This post has been updated with final numbers from Nielsen Media Research The numbers are in, and 24.589 million total viewers watched President Donald Trump's inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks and peaked at 34.4 million during the 12:15 p.m. ET quarter-hour when Trump took the oath of office....
Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, revealed in a LinkedIn post Wednesday that she is leaving the company. Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company's retail media...
Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city's largest weather team with six meteorologists. "When it comes to keeping viewers safe, KMBC 9 First Alert Weather is committed to setting the standard," said KMBC 9 First Alert chief meteorologist Bryan Busby. "Brittany boosts our ability...
Retail is no longer just about selling products--it's about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, global chief marketing officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer...
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January and ended with a jury finding the network liable and awarding Young $5 million in damages. CNN joins Fox News, Newsmax,...
