A strange thing happened after the Feb. 6 NBA game between the Dallas Mavericks and Boston Celtics: Mavericks star Anthony Davis was spotted lugging a giant cooler of CeraVe moisturizer as he left the arena. That same day, TikTok dancer turned Broadway star Charli D'Amelio carried a cross-body container of CeraVe cream on her way...
In this digital age, brands face increasing challenges in capturing and retaining consumer attention. Traditional advertising channels are becoming less effective as audiences see and react to too many ads during a day, including static billboards, television commercials, and digital ads. As consumers grow desensitized to these traditional methods, brands must seek new ways to [...]
Mobile billboards are no longer just an advertising vehicle—they’ve transformed into high-tech, dynamic marketing machines. With the power of digital screens, GPS tracking, real-time updates, and interactivity, mobile billboards are offering more than ever before. They’re engaging consumers, targeting the right audiences, and providing businesses with the tools they need to make smarter, more effective [...]
In the competitive world of online gaming, effective marketing strategies are crucial for attracting and retaining players. Ma Chance Casino serves as a prime example of how innovative marketing can enhance player engagement and brand loyalty. Most of the slots are presented by leading developers, including NetEnt, Microgaming and Pragmatic Play, whose games are particularly [...]
The Bundeskartellamt, Germany's antitrust authority, has today warned Apple that its App Tracking Transparency framework, which requires app owners to ask for explicit permission to use Apple's Identifier for Advertisers (IDFA), may fall foul of competition law. The main concerns — which have also been touted by mobile app owners and ad tech companies alike [...]
One year since launching its new streaming service TF1+, the French broadcaster's efforts appear to be paying off, posting a solid first year's results for the AVOD service. TF1+ launched in January 2024 to replace MYTF1, the commercial broadcaster's catch-up service, with a more competitive streaming offering. The new platform had 15,000 hours of content [...]
The numbers: $741 million: Q4 revenue (compared with the DSP's own earlier guidance of $756 million), a 22% increase YoY $2.4 billion: Full-year revenue, up 26% 26%: Amount its stock price fell per share in the minutes following the call High-40%: The amount of company revenue coming from video 5%: The amount of the DSP's...
Omaha Steaks didn't pay $8 million for a Super Bowl 59 ad, but the legacy brand got a surprise shout out in the popular Uber Eats commercial, courtesy of a conspiracy-minded reference in the script and some cheeky physicality from star Matthew McConaughey. Execs at the food company, tipped off by their media monitoring tools,...
The Big Brothers Big Sisters of America president and CEO writes about his ministry: helping companies start youth workplace mentoring programs.
