E&J Gallo CMO on Barefoot wine’s NFL moms, wives partnership and Super Bowl plans
NFL partnership brings wine to new occasions and boosts visibility at retail.
Ikea Revives Social Media Challenges That Went Viral a Decade Ago
Like many brands, Ikea is jumping on viral trends--but it's about 10 years late to the party. The retail giant's latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a...
Luiz Sanches Joins Kimberly-Clark in New CCO Role
Brazilian creative Luiz Sanches is joining Kimberly-Clark in a new creative role at the consumer goods company. As global chief creative and design officer, Sanches will oversee creative output and quality across all of the company's brands in 175 markets, with an aim to drive emotional resonance. Kimberly-Clark owns brands including Huggies, Kleenex, and Cottonelle....
Dentsu Hires IAB’s Jeffrey Bustos to Build Out Retail Media Measurement
Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP of retail media analytics, a role that sits within customer experience agency Merkle, and is also part of Dentsu's cross-agency retail media team. Dentsu's retail media team is led by Brian Monahan, global client president...
Uncommon hires a No. 2 creative leader in New York
Nedal Ahmed joins as executive creative director to help Sam Shepherd run the creative department.
Redefining DEI—how to frame diversity as a business imperative
5 ways to align diversity goals with bottom-line success.
Ad Age Editors Roundtables—exclusive series for All Access subscribers
The first Ad Age Editors Roundtables session will dive into creativity trends.
How This Woman Exposed Wall Street
Deutsche Bank is major player on Wall Street. In 2021, DWS, a subsidiary of the investment bank, was publicly accused by a former executive. This is the story of the likely largest greenwashing scandal in the global financial industry.
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