DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report

Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients' content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two...

By |2025-02-13T13:13:18-08:00February 13th, 2025|News|Comments Off on DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report

Poppi’s Big Game Blowout Left the Door Open for Its Competitor

Supposedly the Super Bowl is about two football teams playing for rings, cash, and a spot in sports history, but this year's Big Game blowout opened the field for non-sports topics to take over the conversation. We're talking about the Poppi vs. Olipop Super Bowl showdown--a social media firestorm! Though, at least for now, it...

By |2025-02-13T13:13:17-08:00February 13th, 2025|News|Comments Off on Poppi’s Big Game Blowout Left the Door Open for Its Competitor

Revolving Door Roundup: CBS News Announces New Washington, D.C. Appointments

Eye on Washington: CBS News has announced a slew of changes impacting on-air and off-air staff within its Washington, D.C. bureau. Chief Washington correspondent Major Garrett will become a full-time anchor for America Decides, which streams weekdays at 5 p.m. ET on CBS News 24/7. He'll continue his hosting duties on The Takeout podcast. Additionally,...

By |2025-02-13T13:13:16-08:00February 13th, 2025|News|Comments Off on Revolving Door Roundup: CBS News Announces New Washington, D.C. Appointments

Elon Musk’s Twitter Takeover Explored in New CNN Docuseries (Exclusive)

Before Elon Musk went to Washington, he winged his way into the social media space. A mere three years ago, the South African-born entrepreneur acquired Twitter, a thriving platform filled where ordinary people could like, retweet and comment on posts by celebrities, journalists, and politicians. Flash-forward to 2025 and Twitter has shed those feathers and...

By |2025-02-13T11:58:03-08:00February 13th, 2025|News|Comments Off on Elon Musk’s Twitter Takeover Explored in New CNN Docuseries (Exclusive)

Why Valentine’s Day May Become a Duller Shade of Red

When it comes to marketing a good or service, color matters. Christian Louboutin's shoes, for example, stand out with their red soles. UPS is known for its brown trucks. Most people can identify a piece of Tiffany's jewelry by its blue box. The same principles apply to food. "Color is important to us when we...

By |2025-02-13T11:58:02-08:00February 13th, 2025|News|Comments Off on Why Valentine’s Day May Become a Duller Shade of Red

Ric Harris Named GM of WGN in Chicago

Nexstar Media Group, Inc. has named Ric Harris vice president and general manager of its broadcast and digital operations in Chicago, Illinois. Harris succeeds Paul Rennie, who retired last year. He last worked as president and general manager of WCAU (NBC 10), Telemundo62, and NBC Sports Philadelphia in Philadelphia, Pennsylvania. "Nexstar is extremely fortunate to...

By |2025-02-13T10:41:49-08:00February 13th, 2025|News|Comments Off on Ric Harris Named GM of WGN in Chicago

10 creative campaigns to know about today

Among the notable campaigns for Feb. 13: Chris O’Dowd’s album of plant meditations for Califia Farms and Marshawn Lynch’s ‘_EASTM_DE’ campaign for Dove Men+Care.

By |2025-02-13T09:25:48-08:00February 13th, 2025|News|Comments Off on 10 creative campaigns to know about today

FCC Launches Investigation into NBC News’ Parent Company Over DEI Programs

NBCUniversal News Group's parent company, Comcast, is the latest media conglomerate to come under the Federal Communications Commission's microscope. FCC chairman Brendan Carr has launched an investigation into the media conglomerate's diversity, equity, and inclusions programs. "I want to ensure that your companies are not promoting invidious forms of discrimination in violation of FCC regulations...

By |2025-02-13T09:25:47-08:00February 13th, 2025|News|Comments Off on FCC Launches Investigation into NBC News’ Parent Company Over DEI Programs

Wheels Up: Goodyear Names Publicis Groupe Integrated Global AOR

The Goodyear Tire & Rubber Company is consolidating its global integrated account with Publicis Groupe as agency of record. Goodyear will be serviced by a bespoke Power of One solution, called "P1T Crew," with BBH USA leading creative. Publicis declined to disclose which other agencies are involved. Colle McVoy had been Goodyear's media and creative...

By |2025-02-13T09:25:46-08:00February 13th, 2025|News|Comments Off on Wheels Up: Goodyear Names Publicis Groupe Integrated Global AOR
Go to Top