Nielsen's big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen's big data + panel national TV measurement. This marks the first time that the MRC has accredited a hybrid panel/big-data product that's inclusive of person-level estimates, according to George Ivie, CEO and executive director...
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O'Hara will co-star alongside each other once more for Michelob Ultra's Super Bowl 59 campaign. This time, the pair don't find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch's (AB InBev)-owned beer brand has launched a teaser film,...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok's potential ban in the U.S. to Meta's controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands' strategies....
Terra Brantley is leaving Fort Wayne, Indiana Fox affiliate WFFT after two and a half years to work with local non profits. She announced the news on the station website by saying, "After more than two and a half years at Fox 55, I am leaving to further immerse myself into the local nonprofit realm....
Pizza chain Little Caesars is returning to the Super Bowl to debut the first spot in a new multi-channel campaign that will extend into March. Creative agency of record, McKinney, helped develop this year's creative. McKinney has been working with Little Caesars since 2019. Little Caesars, the third-largest pizza chain in the world, made its...
KOIN anchor Jenny Hansson has left the Portland, Oregon CBS affiliate to take a job as communications director for Oregon Attorney General Dan Rayfield. Hansson's last day at KOIN was on Friday, January 17. She'd worked there since 200. According to The Oregonian, "was a familiar presence to viewers, thanks to her stints as an...
Live from Washington, D.C., it's the latest edition of MSNBC Live. TVNewser can exclusively reveal that the cable network's in-person event division is co-hosting the fourth and final Democratic National Committee leadership forum alongside Georgetown University's Institute of Politics and Public Service. Scheduled to take place on the Georgetown campus on Jan. 30, this is...
Among the notable campaigns for Jan. 22: Super Bowl teasers for Coors Light and Michelob Ultra, and a frightening spot for Slather sunscreen.
Michelle Deignan on why Oreo partnered with Post Malone, how it uses consumer data and why it’s not coming back to the Super Bowl.
