Broadcaster plans £15m in savings and flags £20m cut to programme budget amid continued dip in advertising Business live – updates ITV has launched a further £15m in cost cuts after profits plummeted in the first half of the year as it struggled to repeat the success of an advertising boom in last year’s men’s [...]
Local Media Outdoor Advertising has an opportunity for an AE in North Carolina. With minimal travel and no overnight trips. Preferred but not required skills are ... The post OOH Classifieds Today —New AE Opportunity first appeared on OOH TODAY.
Brands today are not just fighting for attention. They are fighting for memory, influence and conversion. In an increasingly fragmented media environment, one-off impressions are no longer enough. You need moments that make people stop, think and act. That is where brand activations come in. Done right, they cut through the noise, deliver measurable engagement [...]
Fox News remained on top courtesy of the Big Weekend Show.
In this week's Week in Review: Reach discusses its video ambitions, PwC hypes up AI-powered advertising's potential, and the FCC clear's Paramount's Skydance merger. Top Stories Reach Puts Video at Centre of Growth Ambitions UK news publisher Reach, which owns the Daily Mirror, Daily Star, and Daily Express among other national and regional titles, reported [...]
On July 14, the Federal Trade Commission (FTC) filed a complaint in the U.S. District Court for the District of Arizona against a group of companies and individuals operating under the “Accelerated Debt” brand, alleging they engaged in a sweeping debt relief scam that misled vulnerable consumers, including seniors and veterans, through impersonation, pretexting, and...
Speculation is that the buyouts were because of Paramount’s $8 billion merger with Skydance Media.
This video has leaked out rather than come from official sources, so it might not be legitimate. But if it’s real, it’s a gloomy insight into the new IPG-Omnicom vision. What happens in this new world? At least someone admits that change is scary, but the tone and vocabulary are stuck in the old world. [...]
As we head into the second half of the year, inflation and uncertainty around tariffs continue to shape decision making for executives at companies like PepsiCo, Coca-Cola, Keurig Dr Pepper, […]
Image source : google The rise of remote and coworking spaces has transformed traditional leadership dynamics, promoting collaboration and flexibility. Leaders are no longer confined to conventional office environments; they are adapting to virtual and hybrid settings, reshaping how teams interact and innovate. This shift has allowed organizations to access top talent from anywhere in [...]
