Streaming Ratings, Week of September 22: Netflix’s Black Rabbit Leaps to No. 1
This week's chart featured three titles with shared distribution rights.
3 of Raja Rajamannar’s ‘Priceless’ Mastercard Marketing Milestones
The CMO took the brand promise from a tagline to a multi-dimensional campaign.
Greece: A Rich Land Held Hostage by Its Own System
Greece is not poor.It’s exhausted.A nation of talent, history, and quiet endurance … trapped inside a system that keeps betraying its own people. According to Eurostat report that was published yesterday, the subjective poverty rate in the EU dropped to 17.4% in 2024.But in Greece, that number is a staggering 66.8% …the highest across all [...]
@kendahllandreth
spot on!
How sportsbooks are dominating ad spend in live sports
Sports advertising is undergoing a dramatic shift. Where energy drinks, automotive brands, and telecoms once held prime placement during matches, sports betting companies are now the loudest voices in the stadium. Whether it’s on digital banners, shirt sponsorships, or live-stream integrations, sportsbooks have become the defining commercial force behind sport. The trend isn’t just about [...]
Ain’t nothing on
Sally Nixon
OOH Moves Today – 32 Moves This Week!
Zoom Media, Billups, Omnicom, Digital Outdoor Advertising, Global, Innovative Signs, EssenceMediacom, Adams Outdoor, BBDO, Red Star Outdoor, Intersection-- be the first to congratulate these OOH movers! The post OOH Moves Today – 32 Moves This Week! first appeared on OOH TODAY.
‘It must be love’ for Heathrow’s bears as they take a trip around the airport
St Luke’s took over the Heathrow Bears in 2022 and is still getting good (air) mileage out of Doris and Edward, nearly a decade since Havas first introduced us to them. This one follows the pair as they navigate the airport on their way to catch a plane, conveniently showcasing all the joys Heathrow has [...]
How Technology Is Simplifying Vehicle Ad Campaign Management
Image source : google The discovery of vehicles as an advertising medium is nothing short of a coup. It’s more or less traditional advertising—but on wheels and can be seen by anyone wherever it drives. Whether from a dedicated vehicle or the company truck, mobile advertising is an excellent way of getting any brand to [...]
The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube's dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas." The post The DIY Agency; YouTube’s Dynamic Change appeared first on AdExchanger.