The Best Billboard I Saw Today
Billboard or Waterfall? Percy Jackson Blurs the Lines—and the Sidewalk The post The Best Billboard I Saw Today first appeared on OOH TODAY.
Channel 4 poaches new chief executive Priya Dogra from Sky
Head of advertising and data at Sky will lead C4’s response to threatened Comcast takeover of ITV Channel 4 has raided Sky for its new chief executive as the broadcaster faces the prospect of a takeover of ITV by Comcast that would pose the biggest threat in its four-decade history. Its board is understood to [...]
Dan Brown’s Latest Bestseller Gets a Humorous Boost From Nail Communications
Dan Brown’s long-awaited eighth book, TheSecret of Secrets, is getting a marketing boost for the holidays with the help of creative agency Nail Communications. While the book is a thriller full of intrigue, mysteries, and action, Nail leaned into humor to convey the uniquely absorbing experience of reading a Dan Brown novel. “Brown’s books are deeply researched and full [...]
Philips’ Laura Briggs on Unifying Ecommerce, Driving Category Growth, and the Power of Empathy
Plus, rising to the challenge of achieving scale and consistency globally.
Google sets out its reinvention stall for 2025 and beyond
Accenture says all its staff are now ‘reinventors’ (as opposed to boring old consultants) and Google has joined it on the reinvention trail with this year’s annual ‘Year in Search’ number, produced in-house. Tech can seemingly produce the constant revolution/reinvention Chairman Mao set his sights on, without the millions of casualties. Interesting to see what [...]
Week in Charts: Netflix vs Paramount’s Market Shares, Future’s ‘Google Zero’ Resilience, and the Price of Personal Data
In this week's Week in Charts, Netflix vs Paramount's market shares, Future's Google zero resilience, and the price of personal data. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Warner Bros. [...]
UK campaigners condemn ‘creepy’ digital billboards that can track viewers’ responses
Tech company has installed the advertising screens in hundreds of apartment blocks across 20 British cities Digital billboards that can film viewers’ responses to adverts have been installed in hundreds of apartment blocks, in a move that civil liberty campaigners called “creepy as hell”. The supplier, 30Seconds Group, says the cameras allow them to track [...]
From FunHaus to Glitchy Glam: the 2026 Trends Brands Should Watch, Per Pinterest
The annual report finds nostalgia and Gen Z’s preferences will shape the year ahead
Why I Swapped Billboards for Independent Verification
wonder why we haven't seen predicted growth pushed beyond 3% market share ...bring DOOH into the transparent performance age. The post Why I Swapped Billboards for Independent Verification first appeared on OOH TODAY.
How AI & Data Analytics Will Shape the Future of Billboard Advertising
The world of Out-of-Home (OOH) advertising is undergoing a technological revolution. Traditional billboards — once...