Let’s start with the punchline: in Greece, if you’re a minister, you don’t fear prison. You fear losing your parking spot in Kolonaki. That’s because our Constitution — yes, the sacred text — hides a clause so absurd it would make Kafka blush and Carlin howl. It’s called Article 86, and it’s the single best [...]
Live sports have always had a privileged place in the advertising world. But with the growth of on-demand viewing for other forms of TV, and advertisers' increasing wariness around news content, live sports' ability to deliver large simultaneous audiences next to brand-safe premium content is arguably more valuable than ever. But for many advertisers, live [...]
Ahead of Advertising Week, Meta launches AI-powered sales and marketing assistants that move closer to Mark Zuckerberg’s vision of end-to-end ad automation.
It’s easy to knock rent-a-Beckham in ads (as we sometimes do) but, as with many things, it’s instructive to follow the money. Now DRJB Holdings Holdings, the company that manages the David Beckham brand and TV business Studio 99, has declared a chunky dividend of S80m, up from $67m the previous year. Pre-tax profit rose [...]
As AI reshapes the production business, Publicis Groupe is putting it at the center. The holding company told ADWEEK it has appointed Deepti Velury as global CEO of production, a […]
Warner Bros. Pictures, Marc Jacobs, Paramount +, journalist Chuck Todd, Broadway’s MJ The Musical, and industry leaders from Dentsu, Madhive, Outfront, Screenverse, Vistar, AdQuick, Broadsign, Shiv Singh The post Modern Movie Marketing Via a Digital Lens from Warner Bros. Pictures at the DPAA Global Summit first appeared on OOH TODAY.
The technology is used for back-end efficiencies, but a startup replacing hosts with AI has raised new questions about the future of the form.
NBC and CBS grow in total viewers.
Wall Street has had a tumultuous relationship with the online advertising industry. Internet and advertising stocks have steadily outperformed the S&P 500, climbing by nearly 50% over the past 12 months alone, said Youssef Squali, managing director and head of the Internet & Digital Media Research Group at Truist Securities, speaking earlier this week at [...]
