The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media [...]
Image source: google Key Highlights Reach Still Matters—but So Does What Happens Next Traditional TV advertising was always about reach. The bigger the audience, the better the result—at least in theory. But 2026 isn’t running on theory anymore. Marketers want more than just eyeballs. They want actions. They want data. And they want to know [...]
The Ministry of Justice needs more probation officers, hence this new campaign by House 337 to persuade people that it’s a rewarding job with a sense of purpose – even if it comes with its challenges. The target audience is career changers aged 30-55 who have some life experience and transferable skills to bring to [...]
Actor who starred as Rupert Campbell-Black in the TV series Riders in the 1990s and in the Rambo and Evil Dead film franchises The actor Marcus Gilbert, who has died of throat cancer aged 67, attained sex-symbol status in two television adaptations of Barbara Cartland novels, and then the raunchy drama Riders, based on Jilly [...]
New TikTok ads will showcase multiple film or show titles within a single ad unit.
Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for [...]
Social media this week has been like a time machine, taking users back to 2016 in the latest manifestation of online nostalgia. The trend seems to be about romanticising the past and recapturing a time when culture was less fragmented, before algorithms had taken over the internet. What happens when we apply the same nostalgic [...]
As YouTube’s reach surpasses that of any other individual channel or service in the UK, the role of YouTube on media plans continues to fuel debate across the industry. In this edition of the Buy-Side View, James Wheatley, Head of AV at the7stars, discusses YouTube's positioning within the agency's planning frameworks, as well as the [...]
OOH performance in any market —The verdict? Expect a Patriots vs. Rams Super Bowl if the mobility data holds true. The post The Mobility Bowl first appeared on OOH TODAY.
Mobile billboards are no longer just about being seen. In 2026, advertisers are demanding proof, precision, and performances. As out-of-home (OOH) advertising continues to evolve, mobile billboards are evolving far beyond simple brand visibility. Advertisers are prioritizing data, accountability, flexibility, and privacy-safe engagement, making it essential for brands to understand what truly matters when planning [...]
