Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products. Yet inside the Manhattan Center, you wouldn’t know it. The post Meta’s NewFront Message To Advertisers: Embrace The [...]
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems.
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an […]
Uproxx TV pitches advertisers on CTV reach and 'super creators.'
Meta unveiled a slew of new products, but the pitch was overshadowed by a spate of public setbacks.
Creative agency media billings don’t matter so much these days we’re constantly told but actually….they do. A lot of clients spending decent sums in mainstream media is a pretty sure sign of an agency doing its job. In what was clearly a difficult 12 months for many VCCP tops the Campaign/Nielsen billings table on a [...]
Last week, attorneys general from 13 states filed a federal lawsuit in the Southern District of New York against OneMain Financial (OneMain) and affiliated companies, alleging deceptive and unfair practices related to the sale of its loan “add-on” products. Led by New York Attorney General Letitia James, the multistate coalition asserts that OneMain’s practices violate...
The NewFronts, digital video’s week of splashy sales pitches, is in full swing. Our reporters share what they learned on the ground. Plus: What can ad tech learn from Data, a new off-Broadway play? The post Ad Tech’s Off-Broadway Debut appeared first on AdExchanger.
Marco Giordani, CEO of ProSiebenSat.1 Media SE German broadcaster ProSiebenSat.1 released its full-year earnings for 2025 this morning, which made for mixed reading. Total revenues were down by six percent (or two percent on an organic basis), while advertising revenues fell by eight percent in the German-speaking region. But the company hopes for Read More
Advertisers no longer tolerate agencies who run on flimsy spreadsheets. Here's how to transform your media team into a modern, data-driven media operation.
