converting CTV and pDOOH demand buying and planning into a cohesive and efficient process. ... opening the door to one-stop buying lanes for omnichannel offerings The post Lemma and AdXact in Strategic Partnership first appeared on OOH TODAY.
Some agencies are all in on AI for the Super Bowl, but brands are still hesitant to discuss the technology.
How Our Chiropractor Marketing Services Have Helped Ideal Health In today’s competitive healthcare landscape, having a strong digital presence is crucial for attracting new clients and staying connected with existing ones. Ideal Health Chiropractic, a respected provider of chiropractic care, sought to enhance their online visibility and connect with more people in need of its [...]
Publicis Groupe posted 5.8% net revenue growth for 2024.
The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92 billion). The company grew in all regions last year, including the U.S. (4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with...
Publicis Groupe CEO Arthur Sadoun is enjoying his company's position as the world's largest advertising holding company--for now. If Omnicom's acquisition of IPG passes regulatory scrutiny, Publicis will return to its challenger No. 2 position amid the "big six," with the new Omnicom as its larger competitor. But for Sadoun, Omicom's proposed takeover of IPG...
tvScientific, a CTV ad tech business specialising in measuring and managing performance advertising on streaming TV, today announced the completion of a $25.5 million Series B funding round. The round was led by investment firm NewRoad Capital Partners, alongside smart TV and streaming company Roku, as well as private equity firm Second Alpha Partners. The [...]
Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. "It is a privilege to return home and tell the important and impactful stories...
In a new 15-second teaser for DoorDash's 2025 Super Bowl ad, comedian Nate Bergatze's head is spinning. As numbers and equations fill the screen (a la math lady meme), Bergatze struggles to mentally add up how much money he's saved on various orders. His inner voice is (presumably) tracking all the dollars he's earned back...
Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi's collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is...
