Burger King CMO departs
Pat O’Toole has left Burger King for Unleashed Brands, whose holdings include The Little Gym.
WPIX Sued by Former Employee for Gender and Racial Discrimination
Former WPIX entertainment anchor and reporter Ojinika Obiekwe is suing the Nexstar owned station for gender and racial discrimination Obiekwe started working at the New York station as an intern in 2001. She went from being an assignment editor to producer and reporter and was named an anchor and lifestyle reporter. Her station bio is...
Walmart’s Ad Business Is a Bright Spot Amid an Expected Slowdown in Sales
The numbers $4.4 billion -- Global ad revenue from 2024, up 27% year-over-year. Global advertising revenue increased 29% year-over-year during the fourth quarter specifically. $180.6 billion -- Revenue during the fourth quarter, up 4.1% year-over-year. $681 billion -- Revenue for 2024, up 5.1% year-over-year. 16% -- Year-over-year growth in global ecommerce sales. The water cooler...
‘Misleading’: Gina Rinehart’s mining firm breached environmental code with ‘clean gas’ job ad, panel rules
Ad Standards Community Panel upholds complaint over Hancock Prospecting’s promotion in the Weekend Australian Get our morning and afternoon news emails, free app or daily news podcast The advertising regulator has found Gina Rinehart’s Hancock Prospecting misled consumers with an unsubstantiated claim that gas was clean, in an online advertisement in The Australian last year. [...]
New Zealand’s tourism campaign is not the world’s worst – and I should know | Arwa Mahdawi
The slogan ‘Everyone must go!’ is being rubbished, but is it really that bad? Hong Kong and Vilnius have much stronger claims to this shameful title ... Having worked in the advertising industry for a while, I can tell you that creating a great ad is a lot more difficult than skewering a bad ad. [...]
How our billboards can make your business leap for joy
Have you ever been so happy you jump for joy? The success a billboard can bring your business will make you leap. The post How our billboards can make your business leap for joy first appeared on Billboard Media.
EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover
Omnicom and IPG on Wednesday hosted a meeting in New York City with agency search consultants -- who help brands find agency partners -- to answer their clients' most pressing questions about the impending takeover, ADWEEK has learned. Both an Omnicom and IPG spokesperson confirmed that the meeting took place but declined to provide further...
Publicis Media Appoints Lonnie Limón to Lead its Multicultural Arm
Publicis Media named Lonnie Limon head of its Cultural Quotient multicultural practice. Limon takes over for Lisa Torres, who is leaving the company to start her own business focused on helping brands navigate the multicultural marketing landscape. Publicis Media credited Torres with playing an instrumental role in shaping Cultural Quotient and co-founding the Once &...
Watch State Farm’s ‘Severance’-inspired ad from Ben Stiller and Highdive
State Farm is collaborating with Apple TV+’s “Severance” in a new campaign that targets young adults.
Coach appoints Mother London for global campaign
Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US company, owned by fashion holding group Tapestry. Targeting Gen Z, the work is all about letting go of the relentless need to keep up with the fast pace of life and “live on your own [...]