Tesco is moving on from its seven-year ‘Food loves stories’ to, well, more food love stories with ‘It’s not a little thing. It’s everything” from BBH showing how food ties families and communities together. It’s also playing around with its famous logo once more, featuring bags with words including ‘Sorry,’ ‘Loved’ and ‘Relax’ replacing Tesco. [...]
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% for the year, ahead of its rivals, and a market cap in excess of €26bn (1/1 in dollars.) For a while it looked as though the [...]
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