Former Dentsu CEO Nick Brien Named Interim CEO of Outfront Media Inc.

Nick Brien, former Dentsu CEO, will take on the role of interim CEO at out-of-home advertising media owner Outfront Media Inc., effective Feb. 10. Brien has served on the board of directors at the media owner and will continue to during his tenure as interim CEO. "The out-of-home medium is bold, impactful, and is quickly...

By |2025-02-04T06:40:57-08:00February 4th, 2025|News|Comments Off on Former Dentsu CEO Nick Brien Named Interim CEO of Outfront Media Inc.

Shania Twain Gets Tongue-In-Cheek for Coffee Mate Super Bowl Ad

Let's go, tongues. That's the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young...

By |2025-02-04T06:40:56-08:00February 4th, 2025|News|Comments Off on Shania Twain Gets Tongue-In-Cheek for Coffee Mate Super Bowl Ad

Dove’s Super Bowl Ad Highlights How Toxic Body Talk Drives Girls from Sports

"At three, these legs are unstoppable," says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. "At 14 she'll think they're unbearable." It's a gut-punching message, but it's true. Per the brand's own data, 45% of girls drop out of sports due to low body confidence by age...

By |2025-02-04T06:40:55-08:00February 4th, 2025|News|Comments Off on Dove’s Super Bowl Ad Highlights How Toxic Body Talk Drives Girls from Sports

“Silly Behaviour” in Pitches and an Approach from IPG: What We Learned from Publicis’ Q4 Earnings

Given Publicis Groupe's hot streak in recent years, it's not surprising that the French agency group produced strong results in the last quarter of the year. Organic growth reached 6.3 percent year-on-year, bringing full-year organic growth up to 5.8 percent — significantly above the 4-5 percent range which Publicis forecasted at the start of last [...]

By |2025-02-04T06:40:49-08:00February 4th, 2025|News|Comments Off on “Silly Behaviour” in Pitches and an Approach from IPG: What We Learned from Publicis’ Q4 Earnings
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