How Ford overhauled its media hub to better serve creators and influencers
“Ford From the Road” content channel is aimed at “news influencers” who consumers are looking to for news and information.
Marketing winners and losers of the week
“Severance” surpasses “Ted Lasso” and Skims gets a leg up—plus, why it was a bad week for Bumble, Meghan Markle and Walmart.
BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the tired old tropes of mountain roads and night time cityscapes. But Citröen and BETC have hit a good vein of more cinematic ads that don’t try to say too much. This one for the C3 [...]
MAA Ad of the Week: Stormzy for McDonald’s
Leo Burnett and McDonald’s, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of the ‘famous order’ from the US and makes it uniquely British, thanks to two national treasures – Stormzy and Alison Steadman. Stormzy gives a charming performance, and both he and Steadman (or at least her [...]
OOH Moves Today – 52 Moves This Week
VIOOH, Branded Cities, PATTISON, Wilkins Media, Lamar, Tractor Outdoor, Clear Channel, Global, blowUP media, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 52 Moves This Week first appeared on OOH TODAY.
Captivate Introduces Captivate CANVAS
an ultra-thin profile and seamless integration capabilities, Captivate CANVAS represents our latest advancement in delivering premium digital experiences in commercial and The post Captivate Introduces Captivate CANVAS first appeared on OOH TODAY.
MAD Media & Broadsign Join OOHMAA
MAD Media joins as a Display member, while Broadsign becomes an Affiliate member, reflecting their The post MAD Media & Broadsign Join OOHMAA first appeared on OOH TODAY.
Mountain Dew: Kiss from a Lime
Mountain Dew’s Kiss from a Lime features Seal humorously transformed into a seal, singing his classic hit with Becky G in a vibrant underwater world. Directed by Taika Waititi, the ad’s surreal humor and catchy vibe promote Baja Blast’s boldness. Mountain Dew's 2025 Super Bowl commercial, "Kiss from a Lime," became the most-searched ad on YouTube [...]
Nike: Colin Kaepernick
Nike stoked controversy with its 30th anniversary ‘Just Do It’ campaign, starring Colin Kaepernick. The ad’s tagline, “Believe in something. Even if it means sacrificing everything,” ignited global discussions on activism in sports. While US consumer surveys reflected divided opinions, Nike’s core audience embraced it. CEO Mark Parker credited the campaign with record brand engagement [...]
Ikea: Oddly IKEA
IKEA's 'Oddly IKEA' campaign tapped into the ASMR trend by creating soothing videos that featured their products, aiming to provide a relaxing experience while subtly promoting their furniture. This innovative approach garnered significant online attention and engaged a younger audience.