Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV

Criteo's commerce signals and WPP Media’s Open Intelligence pair up to allow advertisers to enhance reach and effectiveness in CTV.

By |2025-07-29T05:09:01-07:00July 29th, 2025|News|Comments Off on Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV

UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year

Against a tough economic backdrop of high inflation, rising interest rates and tariff-related concerns, UK ad spend beat forecasts in Q1 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. Ad spend was up 8 percent YoY during the first three months of the year, 1.4 percent ahead of AA [...]

By |2025-07-29T04:01:25-07:00July 29th, 2025|News|Comments Off on UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year

Zenith wins Morrisons from WPP’s Wavemaker

Mixed news for WPP’s embattled media agencies this week: Morrisons has quit Wavemaker (formerly MEC) after 30 years but Weetabix has renewed with Mindshare after a closed pitch. Morrisons is moving to Publicis Groupe’s Zenith, media moves between the two ad holding groups have been pretty much one-way recently. Publicis-owned Leo handles Morrisons creative. WPP [...]

By |2025-07-29T01:58:36-07:00July 29th, 2025|News|Comments Off on Zenith wins Morrisons from WPP’s Wavemaker

London Calling: WOO 2026 Annual Congress

“After seven years of energetic globe-trotting since the formation of WOO in 2019 it will be timely to return to one of the traditional homes of the Out of Home industry The post London Calling: WOO 2026 Annual Congress first appeared on OOH TODAY.

By |2025-07-29T00:15:53-07:00July 29th, 2025|News|Comments Off on London Calling: WOO 2026 Annual Congress

The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers

The landscape of earned media has dramatically changed. As digital consumption patterns continue to evolve at a rapid pace, marketers must reassess their strategies for securing meaningful coverage in both traditional and new media. The playbook of relationship-based favors and mass pitching is over. Instead, a more value-driven and thoughtful approach has taken hold, prioritizing [...]

By |2025-07-28T16:12:07-07:00July 28th, 2025|News|Comments Off on The New Playbook for Earned Media – PR Planning that Authentically Connects with Journalists, Influencers & Consumers
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