Week in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs

In this week's Week in Charts: Reach's Piers North on AI's impact on search, ProSieben overtakes MFE in market cap, and buyers report mixed experiences with RMNs. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week   Number of the Week   Charts [...]

By |2025-07-29T14:34:40-07:00July 29th, 2025|News|Comments Off on Week in Charts: Reach’s Piers North on AI’s Impact on Search, ProSieben Overtakes MFE in Market Cap, and Buyers Report Mixed Experiences with RMNs

TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis

The next time you’re riding in a taxi, you might not need your phone to watch TikTok videos. On Tuesday, ride-hailing app company Curb Mobility announced a partnership to bring TikTok user-generated content to Taxi TV, its network of more than 15,000 in-taxi screens across 65 US markets, primarily in major cities. Curb isn’t the [...]

By |2025-07-29T12:34:12-07:00July 29th, 2025|News|Comments Off on TikTok’s Video Experience Is Taking Over Digital Out-Of-Home In Taxis

Too sexy for her jeans? Sydney Sweeney smashes woke ads

Emmy-nominated actress Sydney Sweeney has shown a talent for courting and then brushing off controversy. She’s a serious Hollywood player but she’s also an old-fashioned “bombshell” who doesn’t seem to mind too much when attention is focused on her body. As a result, she’s been celebrated by the right wing for her anti-woke attitudes as [...]

By |2025-07-29T08:15:03-07:00July 29th, 2025|News|Comments Off on Too sexy for her jeans? Sydney Sweeney smashes woke ads

Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV

Criteo's commerce signals and WPP Media’s Open Intelligence pair up to allow advertisers to enhance reach and effectiveness in CTV.

By |2025-07-29T05:09:01-07:00July 29th, 2025|News|Comments Off on Roku, Samsung, and Scripps Utilize New Ad Offering to Scale Commerce Insights in CTV

UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year

Against a tough economic backdrop of high inflation, rising interest rates and tariff-related concerns, UK ad spend beat forecasts in Q1 2025, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. Ad spend was up 8 percent YoY during the first three months of the year, 1.4 percent ahead of AA [...]

By |2025-07-29T04:01:25-07:00July 29th, 2025|News|Comments Off on UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year

Zenith wins Morrisons from WPP’s Wavemaker

Mixed news for WPP’s embattled media agencies this week: Morrisons has quit Wavemaker (formerly MEC) after 30 years but Weetabix has renewed with Mindshare after a closed pitch. Morrisons is moving to Publicis Groupe’s Zenith, media moves between the two ad holding groups have been pretty much one-way recently. Publicis-owned Leo handles Morrisons creative. WPP [...]

By |2025-07-29T01:58:36-07:00July 29th, 2025|News|Comments Off on Zenith wins Morrisons from WPP’s Wavemaker

London Calling: WOO 2026 Annual Congress

“After seven years of energetic globe-trotting since the formation of WOO in 2019 it will be timely to return to one of the traditional homes of the Out of Home industry The post London Calling: WOO 2026 Annual Congress first appeared on OOH TODAY.

By |2025-07-29T00:15:53-07:00July 29th, 2025|News|Comments Off on London Calling: WOO 2026 Annual Congress
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