Watch Puma’s ‘Go Wild’ campaign, its biggest to date
Puma is releasing the first push for its “Go Wild” global campaign from adam&eveDDB.
Fenton, Prest, Lammie, Koroma and Makisalo Join Wilkins
Wilkins Media, the most established independent out-of-home buying specialist firm in the world with 60 years of experience, is excited to announce expansion into the UK The post Fenton, Prest, Lammie, Koroma and Makisalo Join Wilkins first appeared on OOH TODAY.
Dream11 blockbuster, SKF brand reinforcement and more: top creative ideas of the week
Every week I attempt to share a curated list of clutter-breaking creative ads. This week, ads from Dream11, Cadbury Dairy Milk and more. Dream11: aap ki team mein kaun It’s IPL season again in India. One can expect a bunch of cricket themed ads or edits meant to be run during the breaks on IPL. [...]
OOH News You Oughta Know Today
Dirt Is Good, FOOH Needs a Reality Check, OAAA + Big Brothers Big Sisters, Heinz Teasers —read the latest headlines that should be on your radar The post OOH News You Oughta Know Today first appeared on OOH TODAY.
TRG names new CEO as Glenn Dady announces retirement
TRG has named longtime principal Pete Lempert as its new CEO, effective March 31, as Glenn Dady announces his retirement.
Unlocking transparency and control: AdQuick DSP’s auction loss insights
In the fast-paced world of Digital Out-of-Home (DOOH) advertising, staying ahead means knowing exactly where and why your bids succeed or fall short. That’s why AdQuick DSP is introducing enhanced tracking and insights into auction loss reasons, aggregated over the past 7 days. This innovation empowers advertisers with
Advertising. Sorted. Just make it really annoying
Who hasn’t moaned about the ubiquitous “See it. Say it. Sorted.” line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as “the most annoying five words in Britain.” But it’s done what all advertising strives for: it’s hugely effective [...]
Acxiom lays off 3.5% of staff
IPG’s Acxiom is laying off more than 130 of its 3,800 employees.
How Alexis Bittar’s Bittarverse took over TikTok—and drove real sales
Mason Interactive’s Brook Shepard and Alexis Bittar’s Jessica Steele spoke at the NextGen Summit about how the Bittarverse has become a revenue-generator.
Watch the newest commercials from Native, Finish, ZipRecruiter and more
Native says its moisturizing body wash “locks in four times the moisturizers of your old body wash.”