Listen to the recordings of the comments, judge for yourself, and consider: Who continually spends over $2 million annually on a poor job? I wouldn't want to be part of the Lamar Sales team or any OOH sales capacity, having to explain this. You know they must be. Damage control. The post The OOH Sh#t [...]
Billboard Manager in the Middle —I manage a team at a billboard company, and I feel like I’m being pulled in two directions. The post Manager in the Middle —Ask Janea first appeared on OOH TODAY.
What advertisers get wrong about mental health—and how to fix it.
A growing number of brands, including Tower 28 and Milani Cosmetics, are rolling out polished video series on social media to cut through the sea of "brain rot" and near-identical UGC content.
Ad Age’s ranking of the best sports collaborations over the last month.
How women can take charge of salary and career negotiations.
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry’s, accused of ousting B&J CEO David Stever as part of a process to “dismantle its (purpose-led) values.” Whatever next? Well next has also been lively advertising, for Axe and now [...]
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the breakways, James Murphy and David Golding, who sold their New Commercial Arts to WPP’s Ogilvy, have re-united most of the A&E top team by hiring former joint CEO and executive chair Tammy Einav [...]
In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.
Brands such as Studs, Cheez-It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
