Paul Randall has joined creative agency VML in the new position of chief delivery officer (CDO) for North America, leading its program delivery organization. He spent nearly three years as vp and managing director, program management, product experiences U.S. for the Google account at R/GA. Prior to that, he was with Huge for more than...
via also read this ! Now you know
TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting. This isn’t just another update – it’s a complete upgrade that brings [...]
There could hardly be a more striking example of the cold winds flowing through film-making and commercials than the demise of Technicolor’s UK business including storied post-production business The Mill, once the almost unchallenged home of high end commercials. CEO Caroline Parot wrote to staff: “As we have communicated over the past months, the Group [...]
IKEA continues to use interesting agencies around the world despite a global campaign for newly-appointed McCann last year. Mother remains on the case in the UK and Madrid-based agency This is Libre is launching a new Middle East campaign aimed at families highlighting children’s “creativity’ (depends on your point of view) instanced in playing at [...]
Unilever is going social with its Wall’s ice cream brand, choosing Omnicom’s 180 Amsterdam to handle a social-first campaign from 2026 onwards. Unilever is undergoing a number of pretty dramatic changes, dispensing with the services of 18-month CEO Hein Schumacher in a surprise move this week following hard on the decision to list its £8bn [...]
The agency CEO writes about moving to a more nuanced understanding of race, demographics and identity.
Where we waste money in advertising and how it can be put to better use.
The Influence of Hyperlocal Trends on Outdoor Advertising Success In today’s competitive advertising landscape, businesses must do more than just reach a broad audience—they need to connect with the right people at the right time and place. That’s where hyperlocal billboard trends come into play. By tapping into the unique characteristics of a specific community, [...]
When Billboards Go Viral: How to Create Share-Worthy Outdoor Ads In the age of social media, billboards aren’t just roadside advertisements—they’re potential viral sensations. A clever, eye-catching, or thought-provoking billboard can quickly capture public attention, spark online conversations, and generate free exposure through shares, memes, and media coverage. But what makes a viral billboard? And [...]
