PepsiCo’s chief design officer is departing
Mauro Porcini, who was behind the lauded Pepsi rebrand, is leaving PepsiCo.
Apple wins Cannes Lions 2025 Creative Marketer of the Year
Apple has been named Cannes Lions' creative marketer of the year for the second time.
ISBA Believes Better Advertiser-Agency Contracts Can Help Promote AI Adoption
Agencies find themselves in something of a bind when it comes to AI. On the one hand many agency executives, considering the considerable competitive pressure of the agency market, believe it's vital that they adopt AI faster and more effectively than their competitors, in order to build or maintain a competitive edge. Some of the [...]
Diversified Portfolio and Streaming Gains Bring Stability to RTL’s Ads Business
Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate's full-year earnings, generating €3,122 million in ad sales during 2024. While RTL's ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the [...]
‘Yellowjackets’ stars compete on ‘Survivor’ in a new Paramount+ campaign
Paramount+’s Find Your Mountain brand platform plays on unusual fan pairings.
13 creative campaigns to know about today
Among the notable campaigns for March 20: Adrien Brody’s Monos Travel campaign, a ‘Buy Canadian’ effort gone wrong and why an in-store Target ad in South Carolina went viral.
McDonald’s taps into Minecraft fandom in new campaign
McDonald’s introduces Minecraft meals that come with video game swag ahead of “A Minecraft Movie.”
Gen Z loves brand swag—how marketers are using stickers, tote bags and more to drive loyalty
Brands such as Studs, Cheez-It and Glossier are using branded merchandise to court Gen Zers eager to bond over shared fandom.
M&S and Mother London unveil ‘Love that’ for spring fashion
Perfectly timed for the good weather, Marks & Spencer captures the spring mood with a new campaign from Mother London. The retailer’s improved fortunes are clearly encouraging it to become a bigger, year-round advertising player. Or maybe more, better advertising is helping to improve its fortunes? “Love that” upends competitive fashion parlance to introduce a [...]
Will adam&eveDDB’s new global effort for Puma put it back on a high?
US consumers seem to be reining in spending as they wake up to the Trump dawn, bad news for European companies also facing a bizarre collection of tariffs from the new regime. Zara owner Inditex and Puma are among those forecasting a slowdown. Puma seems to have lost ground against an increasing number of competitors [...]