Jesus is back in the Super Bowl for the third time in a row. "He Gets Us," a campaign now run by nonprofit Christian group Come Near, is airing one 60-second ad during Super Bowl 2025. The ad -- called "What Is Greatness?" -- follows a familiar style, tone, and message to previous years, and...
The big day is here and Ad Age will keep bringing you Super Bowl breaking news and analysis as it happens, including one more newsletter tomorrow taking a look back at Sunday’s winners and losers. Sign up right here to get it via email. Final ad tally As is usually the case, dozens of brands released [...]
Johnny Cash’s cover of “Personal Jesus” plays throughout the “He Gets Us” Super Bowl ad.
Women athletes do everything they’re told they can’t in Nike’s first Super Bowl appearance in 27 years.
The NFL’s two-minute Super Bowl commercial depicts the introduction of a girls’ flag football team in a 1980s high school.
When the NFL handed the ball to flag football in a Super Bowl ad in 2023, both players and the league were eyeing a goal line in the distance. Two years later, the National Football League and its creative partners at 72andSunny have placed girls and women's flag football at the center of their latest...
As Nike plots its comeback, the brand is celebrating women athletes changing the game in its first Super Bowl ad in nearly three decades. "So Win," created by Wieden+Kennedy Portland, will debut during Super Bowl 59 and aims to reach a global audience during one of the most-watched sporting events, which last year drew nearly...
The Ad Age team breaks down the other most important plays of the Super Bowl—the commercials.
The Kansas City Chiefs aren't the only franchise going for a three-peat on Sunday. Fox has revealed to ADWEEK that it will air three different IndyCar promos before and during Super Bowl 59. The spots will showcase the property on the world's biggest stage before Fox's inaugural IndyCar season, which airs on the network on...
Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.
