CBS affiliate KMOV has been accused of false and misleading coverage that "breaks the tenets of journalism" after it cut and pasted a story together out of context. Here's how it all started: Last week, KMOV aired a story where it interviewed state auditor Scott Fitzpatrick on his preliminary investigation into how SLDC awarded COVID...
Novartis wanted viewer attention on Super Bowl night, and that's exactly what it got it. During Sunday's game, the first-time Big Game advertiser aired a 60-second Super Bowl commercial, "Your Attention, Please," that focused on breast health by featuring--what else--breasts. The ad showcased cheerleaders, partygoers, a breastfeeding mother, Hailee Steinfeld, Wanda Sykes, and women in...
There's a difference between employing a winning Super Bowl formula and producing a formulaic ad, and Bosch may not like the side of the fridge where Mark Fitzloff has shelved it. Founder of Portland, Oregon-based creative firm Opinionated, Fitzloff gives Bosch and its agency partners at Droga5 credit for "doing their homework" and figuring out...
Most Super Bowl viewers expect to see ads for beer, snacks, and trucks. And Sunday's game delivered on all the usual commercial fronts. But in 2025, a somewhat more surprising trend emerged: pharmaceutical advertisers went big for the Big Game. Novartis shelled out millions for its first Super Bowl ad, which playfully shined a spotlight...
Another casualty of the Omnicom-IPG merger has emerged today as Nicky Bullard, group CCO at IPG’s MullenLowe, is leaving. She won’t be replaced directly but “new creative leadership” will be announced soon. Yet again, it’s a “woman of a certain age” who seems to be either in the firing line, or in a position where [...]
Neil Clarke and Jay Phillips have joined Leagas Delaney as the agency’s first creative partners, reporting to founder Tim Delaney and working across the whole client base. The pair join from Bartle Bogle Hegarty London, where they have worked for the last three years on accounts including the Premier League and Samsung. Clarke and Phillips [...]
The best part of the Super Bowl isn't the wings, the nachos, the halftime show, or even the football itself--it's talking about the commercials. Well, advertising professionals think so, anyway. The day after the Big Game, ADWEEK asked creative leaders to weigh in on their favorite ads. We share their picks below. Budweiser Budweiser's Clydesdale...
Fox Corp., the parent company of Fox News Media, announced Monday that it has acquired Red Seat Ventures. The media company is famous for its creator-led podcasts and digital media entities, which features such former Fox News personalities as Tucker Carlson, Bill O'Reilly, and Megyn Kelly. Per the terms of the deal, Red Seat Ventures...
It's time for the Big Game, and brands are ready to show what $8 million gets you in this economy. Which brands will stand out, and which ones fall into the basic trap of commercial cliches? Get your bingo cards out: Celebrity cameo: Check. Check. Check. Check. Check. Holy crap why are there so many?...
