Super Bowl 59 is over and the Philadelphia Eagles are back at the top of the NFL summit. The team's 40-22 victory against the Kansas City Chiefs came and went, but -- like all big pop culture moments -- it didn't leave the internet unscathed. As ever, brands were quick to rattle off jokes in...
At ADWEEK, it's sometimes hard to remember that there's an entire sports contest going on during advertising's biggest night of the year. But from our vantage point, the football team from Kansas City wasn't the only group of losers--there were ads that flopped, celebs that just weren't funny, and longstanding trends that dropped off this...
Super Bowl 59 delivered more than just a lopsided game--it also became a meme goldmine. From Kendrick Lamar's headline-grabbing halftime performance to surprise celebrity appearances, both the action on the field and in the commercials provided endless fodder for the internet to feast on. Here's a roundup of the most meme-able moments from Sunday's Super...
Some campaigns not only yield success but go one level further and become a new benchmark for an industry. That’s exactly what LG’s MoodUP campaign did. The campaign recently won Silver at e4m’s Indian Marketing Awards 2024 in the Category Creation category. Now, let’s be honest, refrigerators don’t usually make headlines. They sit quietly in [...]
Ozempic and Wegovy maker Novo Nordisk placed a print ad responding to the Super Bowl spot from competitor Hims & Hers.
Once upon a time, movie stars only made Super Bowl ad appearances in Big Game trailers. These days, they're too busy hawking commercial products to advertise, you know... movies. That's why the movie studios that did fork over $8 million for Super Bowl airtime put the focus on characters and franchises that had a track...
Rafael Sanchez has joined Indianapolis, Indiana Fox affiliate WXIN as an investigative journalist and anchor. Sanchez left ABC affiliate WRTV in February of last year. "My new work home is Fox59/CBS4," he wrote on Facebook. "The non-compete ended on Sunday at midnight. I'll resume helping people with our consumer segment #CallRafael." "We are thrilled to...
THE AD: In "Act Like You Know," GoDaddy's first Super Bowl spot in 8 years, The Shield actor Walton Goggins plays a series of brazenly overconfident characters--a detective without a clue, a racecar driver with no sense of direction--before facing his most daunting (and realest) role yet: small business owner. Luckily, GoDaddy Airo, the company's...
Barb, the UK's joint industry currency for the TV business, has this morning announced the planned launch of Barb Data Hub, a new cloud-based system for storing, processing, and distributing Barb's viewing data with the wider industry. Barb says the new tool will give its clients better ease of access to its data, as well [...]
In November, ad tech giant The Trade Desk offically announced Ventura, a CTV operating system (OS). While the news triggered excitement in the industry, it also sparked questions over how the OS would work and the role The Trade Desk would play, particularly when it comes to protecting the interests of the company's demand-side clients. [...]
