Amazon, Ad Strategies, and Superman: What to Expect From 2025’s ‘Normal’ CinemaCon
The motion picture industry's premiere convention and trade show returns to Las Vegas for its 13th year.
A New Study, Funded by Dany Garcia, Reveals ‘Trailblazer’ Marketing Archetype
The research found that successful women are overlooked and misaddressed by most advertising.
WH Smith brand to disappear from high streets after 233 years
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a £76 million deal, and its 480 high street stores will soon be branded as TGJones. Most [...]
Big beast Meta circles principal media buying
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make [...]
DEI retreat empowers brands to create work driven by conviction, not policy
Standing outside DEI's frame gave Southwest Asian and North African creators a clear view of how to create true change.
Agency news you need to know this week
Trade School and 22Squared now has one CEO, Anomaly spoofs Greatest Hits' CD commercials, and more.
Spring break marketing—how brands can navigate the generational travel divide
3 Harris Poll consumer trends to help guide campaigns.
Halo Top Ice Cream Touts Self-Care in Its Biggest Return to National Advertising
Halo Top ice cream, in its first national campaign in three years, intros new flavors and a new AOR in Digitas Chicago.
3 Things to Expect From This Year’s TV Upfront, According to Media Buyers
Media buyers share insights to the 2025 TV upfront.
Patreon Hires Shake Shack’s Mike McGarry as First SVP of Marketing
McGarry is the second marketer to leave Shake Shack this month.