Ah yes, classic deal-making at its finest

Give us your rare earth minerals, or enjoy the warm embrace of Mother Russia. Truly heartwarming. Nothing screams “leader of the free world” like shaking down an ally mid-war and then throwing a tantrum when they don’t grovel fast enough. Diplomacy? Nah. This is hostage negotiations with extra capitalism. Bravo Zelensky is now stuck in [...]

By |2025-02-28T12:44:42-08:00February 28th, 2025|News|Comments Off on Ah yes, classic deal-making at its finest

MSNBC to Remain in New York After SpinCo Spin-Off

Earlier this week, MSNBC announced a programming shakeup of its weekday and weekend schedules set to take effect in April. These on-air changes, which were accompanied by layoffs, come as the network is on the hunt for new office, production, and studio space. Both MSNBC and CNBC are set to separate from the NBCUniversal News...

By |2025-02-28T12:44:40-08:00February 28th, 2025|News|Comments Off on MSNBC to Remain in New York After SpinCo Spin-Off

NBC News Eyes Q4 Launch for Subscription Video Product

NBC News Group is planning to launch a video-centric subscription product in the fourth quarter, according to NBCUniversal News Group chairman Cesar Conde. The forthcoming platform, which Conde mentioned on stage at Semafor's Innovating to Restore Trust in News Summit on Feb. 27, does not have a name or price point. But it will be...

By |2025-02-28T12:44:39-08:00February 28th, 2025|News|Comments Off on NBC News Eyes Q4 Launch for Subscription Video Product

The Oscars Are the Super Bowl For Brands Targeting Women

Katherine Heigl doesn't mince words, candidly sharing what birthing an 8-pound baby can do to the human body--namely, causing such phenomena as the "coughing-fit panty blitz" and the "giggle dribble." Heigl, as the spokeswoman for Kimberly-Clark's Poise brand, addresses the camera directly in a new ad called "Whisper," in which she does the opposite, with...

By |2025-02-28T12:44:38-08:00February 28th, 2025|News|Comments Off on The Oscars Are the Super Bowl For Brands Targeting Women

Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent

Netflix's crime thriller The Night Agent made it two weeks in a row as the most-watched streaming title, taking the honor for the final week of January, according to Nielsen Streaming Content Ratings. The Night Agent had 2.924 billion viewing minutes for Netflix, which had six titles in the top 10, with two having shared...

By |2025-02-28T10:13:44-08:00February 28th, 2025|News|Comments Off on Streaming Ratings, Week of Jan. 27: Second Week at No. 1 for Netflix’s The Night Agent

Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut

Even without last year's Barbenheimer bump, the excitement surrounding this year's unpredictable Oscar race is proving Kenough for advertisers. Disney Advertising announced that it has once again sold out its Academy Awards ad inventory ahead of the show's 97th edition on March 2. The ceremony will air live on ABC and also stream live on...

By |2025-02-28T10:13:43-08:00February 28th, 2025|News|Comments Off on Disney Sells Out Ad Inventory for 97th Oscars Ahead of Show’s Streaming Debut

Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Kate Wik, CMO of the Las Vegas Convention and Visitors Authority. In this engaging conversation, Kate shares her journey from agency life to becoming the CMO of one of the world's most dynamic destinations, discussing how Las Vegas continues to evolve...

By |2025-02-28T10:13:42-08:00February 28th, 2025|News|Comments Off on Destination Marketing Insights From Kate Wik, CMO of Las Vegas Convention and Visitors Authority

Mounjaro Maker Eli Lilly Swipes at Unapproved GLP-1 Rivals in Oscars Ad

At the 2024 Academy Awards, Eli Lilly, the manufacturer of blockbuster weight loss drugs including Mounjaro and Zepbound, criticized people for taking GLP-1s without an obesity diagnosis. In 2025, the pharma giant is changing tack with an attack on its non-FDA-approved rivals. "Healthy Skepticism," from Wieden+Kennedy, will debut at the 97th Academy Awards on Sunday,...

By |2025-02-28T10:13:41-08:00February 28th, 2025|News|Comments Off on Mounjaro Maker Eli Lilly Swipes at Unapproved GLP-1 Rivals in Oscars Ad
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