Agency news you need to know this week
Stagwell invests further in sports marketing and Gut New York makes a key creative hire and more.
Super Bowl ad takeaways—3 audience insights for brand marketers
Age, gender, income and education influence who watches ads and why.
Gen Z loves Valentine’s Day—how brands are responding
Consumers are expected to spend more for Valentine’s Day this year and marketers are pulling out all the stops to attract them.
On Valentine’s Day, agency couples share what it’s like being married in the industry
Ad Age asked industry pairs about pitching against each other, creating healthy boundaries, and more.
How do you woo yours? Creme Eggs muscle in on Valentine’s Day
As if we needed proof that the nation’s celebration days are merging into one long marketing fest, Cadbury’s Crème Egg – always on the shelves before the Christmas sale stuff has fully cleared – has now pulled Valentine’s Day into its Easter orbit. VCCP has created a whole Gooey Love album this year, full of [...]
WhatsApp Debuts New ‘Viewing Gallery’ Chat in Partnership with Offball
WhatsApp will debut an experimental new feature on Friday, an exclusive group chat launched in partnership with the sports publisher OffBall. The trial product, called The Chat, will build off a preexisting WhatsApp feature called Communities, in which users participate in large group chats based on shared interests. In Chats, a small group of high-profile...
Mediaocean Completes Acquisition of Innovid – Creating the Premier Global Independent, Omnichannel Ad Tech Platform
Innovid & Flashtalking Unite Under Mediaocean to Give Advertisers More Control, Choice, and Transparency NEW YORK – Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The combined entity creates a leading global, omnichannel ad tech platform, empowering brands, agencies, and publishers with more control, choice, [...]
The Trade Desk Appoints Alex Kayyal to Board of Directors
VENTURA, Calif. — Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced the appointment of Alex Kayyal to its board of directors. “Alex’s early belief in The Trade Desk’s mission and his years of expertise in tech and global markets make him a valuable addition to our board” Kayyal has extensive experience as [...]
Brightcove Appoints Takayuki Tadokoro As Country Manager of Brightcove Japan
TOKYO — Brightcove, the world’s most trusted intelligent video engagement company, today announced the appointment of Takayuki Tadokoro as Country Manager of Brightcove Japan. “Takayuki Tadokoro brings more than 35 years of experience focusing on the streaming industry and equipping customers with solutions to grow their business” “Takayuki Tadokoro brings more than 35 years of [...]
Marketing winners and losers of the week
Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.