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Why the real gameday action was on TikTok rather than on TV
More than half of Big Game audiences spend their time scrolling TikTok during the big game, and these brands had the most engaging campaigns this year.
Apple, Google restore TikTok to their app stores
Move follows assurance from attorney general that a ban would not be immediately enforced.
What Marketers Can Learn From Kendrick Lamar’s Monumental Year
2024 was undoubtedly Kendrick Lamar's year--both musically and culturally. The rapper didn't just dominate the charts; he took the entire entertainment landscape by storm. From his highly publicized rap spat with Drake to a surprise album drop, viral moments, and a Grammy sweep, Lamar's last 12 months have been a master class in marketing and...
Happy Birthday to You(Tube)
As is the case with many startup success stories, YouTube's original value proposition didn't turn out to be its true superpower. Befitting its launch on February 14, 2005, the company actually began as an online dating service--"Tune in, Hook up"--before its founders uncovered its broader potential as a video platform. Twenty years on, that potential...
The Californians Reunite in Volkswagen Ad Ahead of SNL50
Ahead of the 50th anniversary of Saturday Night Live this weekend, Volkswagen and NBCUniversal have debuted a new co-branded spot, which is a reimagining of its popular sketch The Californians. Former SNL cast members Fred Armisen, Bill Hader, and Kristen Wiig reprise their roles as Stuart, Devin, and Karina--complete with their exaggerated SoCal accents--to recreate...
This PSA’s Puppet Exposes the Manosphere’s Growing Influence
A young, isolated boy finds someone who pumps him up and encourages him to assert himself, to the point of starting fights at school and harassing female classmates. The impressionable grade-schooler is at the center of a PSA from advocacy group White Ribbon, which has introduced a fictional, bile-spewing puppet as co-star and instigator. The...
Agency news you need to know this week
Stagwell invests further in sports marketing and Gut New York makes a key creative hire and more.