Cracker Barrel Old Country Store named three new agencies of record on Monday: Blue Engine, Prophet, and Viral Nation. Communications firm Blue Engine will be Cracker Barrel's AOR for public relations, experiential marketing, and partnerships. Prophet will work on Cracker Barrel's brand marketing efforts, such as brand communication, restaurant redesigns, brand marketing campaigns, and a...
How Small Businesses Can Make a Big Impact For many small businesses, billboard advertising might seem out of reach due to perceived high costs. However, outdoor advertising remains one of the most cost-effective ways to boost brand awareness, drive local traffic, and create a lasting impression—without breaking the bank. With the right approach, even businesses [...]
Billboards as Local Landmarks: When Ads Become Part of Culture Some billboards do more than advertise—they become iconic. Over time, certain outdoor ads transcend their commercial intent and embed themselves into the cultural fabric of a city, becoming billboard landmarks that attract tourists, generate social media buzz, and even inspire local pride. But what makes [...]
Hey, it's Bill the Billboard guy here—ready to drop some serious advertising heat! Step into the limelight and feast your eyes on our single, show-stopping billboard that's as dazzling as a runway superstar!
A man who called Dothan, Alabama ABC affiliate WHDN looking for help in finding his missing wife is now accused of her murder. Stephen Craig Miller, Sr., 64, has been charged with murder after the body of his wife Gloria was found in a dry creek bed. In a release, Dothan Police said Miller, Sr....
It takes a village to make an Oscars ceremony happen. That's not only true of the hundreds of behind-the-scenes crew members who keep the mammoth show on its feet--it's also the case for the brands that sponsor Hollywood's premiere awards event each year. Audiences at home saw those companies' presence during the commercial breaks, which...
Electronic Arts (EA) has selected GroupM as its media agency of record (AOR). The media buying network replaces its subsidiary agency T&Pm, as EA looks to revamp its global media buying approach. EA did not disclose the size of its account in billings, however, COMvergence estimates its total media spend at $120 million. The review...
BlackRock-backed CTV advertising platform MNTN is divesting production shop Maximum Effort "to an affiliate of its original owner," according to an IPO securities filing made Friday. Maximum Effort was founded by actor Ryan Reynolds and producer George Dewey in 2018. In the filing, MNTN said that on Feb. 28 "the Company entered into an agreement...
On Thursday night, MSNBC Prime saw a nice bounce back, as the temporary 7 p.m. ET show joined its network contemporaries in registering over a million total viewers. It's interesting to note that in the Adults 25-54 demo, CNN NewsNight with Abby Phillip is showing some mettle. It finished as the No. 2 program on...
Taylor Trache will join KLFY in Lafayette, Louisiana as a host of Acadiana Live!. "I am so excited to join the team here at KLFY News 10 as the new host for Acadiana Live!," she announced on social media. "Thank you for all the sweet messages, prayers and good vibes that were sent my way...
