Behind Nascar’s evolving strategy—what brands need to know
New media deal, new races and new partnerships could hold off a charging Formula 1.
OOH Moves Today – 50 Moves This Week
JCDecaux, OUTFRONT, Adams, Verizon, EMC, OMG, Quan, Wilkins, Lind, Big, Smart and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 50 Moves This Week first appeared on OOH TODAY.
MAA Ad of the Week: Pete Davidson for Reformation
Valentine’s Day has become of those seemingly endless events designed to extract money from our wallets (albeit a long-established one.) So the usual reaction to it in ads is, “here we go again..or not.” Sustainable clothing brand Reformation has produced a winner with American man of parts Pete Davidson, known, among other things, for his [...]
Ogilvy UK’s new brooms shuffle the creative deck
The new brooms at Ogilvy UK, CEO James Murphy and fellow New Commercial Arts founder David Golding, are quietly ringing the changes. CCO André Laurentino is off to to be deputy CCO for Ogilvy EMEA to be replaced by current chief executive creative officer Julles Chalkley as head of the department (both below, Chalkley left.). [...]
The Role of Mobile Billboards in Promoting Online Casinos
Advertisers now use mobile billboards to powerfully advertise a wide variety of industries which includes online casinos. The connection between mobile and technological advancement makes mobile billboards stand out as a successful communication tool that draws the attention of new players. This paper examines mobile billboards for online casino promotion through statistical evidence which offers [...]
Million Mammogram Challenge Make Valentines Your Day of Self Love and Care
With Valentine’s Day coming up, OUTFRONT is spreading love in a powerful way—by supporting Mindie Kaplan’s One Million Mammograms Challenge The post Million Mammogram Challenge Make Valentines Your Day of Self Love and Care first appeared on OOH TODAY.
Geopath Fast Fact —Happy Valentine’s Day!
In Arizona: Geopath measures over 64,000 spots, 43 different operators. In Oregon: Geopath measures over 19,000 spots, 32 different operators The post Geopath Fast Fact —Happy Valentine’s Day! first appeared on OOH TODAY.
Lemma’s AI-Powered Content Management System Free for DOOH Owners
Unlike traditional CMS platforms with hefty costs, Lemma Phi removes this financial barrier, allowing screen owners to reinvest savings while unlocking global programmatic demand The post Lemma’s AI-Powered Content Management System Free for DOOH Owners first appeared on OOH TODAY.
Apple, Google Restore TikTok to App Stores
TikTok is back on both the Apple App Store and Google Play as of Thursday evening. Apple restored TikTok after newly-appointed U.S. Attorney General Pam Bondi sent it a letter, Bloomberg reported. TikTok, owned by Chinese company ByteDance, faced a ban Jan. 19 under the Protecting Americans From Foreign Adversary Controlled Applications Act, which was...
Lemma Phi Free CMS for DOOH Screen Owners
Lemma disrupts the DOOH CMS landscape with Lemma Phi: A Free , AI-powered media discovery solution establishing direct connect to global programmatic demand By eliminating CMS costs, Lemma Phi lets screen owners, especially smaller operators, reinvest savings into crucial areas of their business, while enabling access to mainstream demand through Lemma’s AI-driven discovery platform Lemma, [...]