Prague-based AdTech company R2B2, majority-owned by the private equity fund Genesis Capital Growth, has announced the acquisition of Caroda, a leading video advertising SaaS company. The deal represents a strategic step forward, enhancing the capabilities of both companies and driving growth in the CEE and especially in international markets. R2B2 specializes in maximizing online publishers’ [...]

Earlier today, nonprofit She Runs It unveiled its 62nd annual Women of the Year, three executives who embody She Runs It's mission and esprit de corps. The 2025 honorees are Alicia Tillman, CMO of Delta Air Lines; Sarah Hofstetter, president of ecommerce analytics platform Profitero; and Katie Williams, the United States CMO for the British...

The Super Bowl matchup that saw the Philadelphia Eagles defeat the Kansas City Chiefs was the most-watched game ever. Naturally, Philadelphia and Kansas City led the way in this historic milestone when it came to local markets with the most viewership. Newly released numbers from Fox Sports show that Philadelphia had 52.5% of its viewing...

This post was created in partnership with XR Extreme Reach The Super Bowl, and its marketing blitz, comes but once a year. But its high-impact ads can offer insights into maximizing inclusivity, effectiveness, and efficiency all year. An all-star panel of industry leaders shared some of that intel at an ADWEEK Super Bowl Group Chat...

Dentsu must be considering withdrawing from the global stage after recording a whopping great 2024 loss of ¥125bn ($820m or £650m) after taking an impairment charge of about $1bn, essentially suggesting it overpaiad for businesses or had them down in the books as far more than they’re currently worth. The Japanese giant now says it’s [...]

Former White House chief of staff Rahm Emanuel is joining CNN as a senior political and global affairs commentator. The network announced the hire on Thursday, noting that Emanuel would appear on programs across the network. Emmanuel most recently served as the United States ambassador to Japan during former President Joe Biden's administration. Prior to...