It turns out that Gen Z is often just as anxious about artificial intelligence booting them from a job as many other people. One of the most common assumptions made in corporate America over the last quarter century is that "digital natives"--a term coined by educator Marc Prensky in 2001--are inherently comfortable with digital technology....
Learn about Ad Age’s latest All Access report, which breaks down which brands Gen Z says are on the way up.
Struggling to keep up with the latest Gen Z terminology? Ad Age’s Gen Z Marketing Glossary decodes the key phrases, digital trends and cultural insights shaping how this generation engages with brands and media.
Harris Poll’s QuestBrand ranked 25 brands with the highest brand momentum among Gen Z consumers along with breakouts in five key categories from retail to personal care.
Marketers are hunting for less saturated Gen Z gathering places.
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
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