Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new 'customer value strategy', designed to prepare the company for a post-cookie future. The strategy centred on capturing customer insights and data in order to serve audiences more relevant content, while using [...]
The world feels like it’s spinning out of control. Wars are spreading, economies are shaking, alliances are breaking, and old rules no longer seem to apply. It’s not just one crisis—it’s many, all hitting at once. The way global power works is changing, and 2025 may be the year we look back on as the [...]
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Dir. Farzaneh Omidvarnia
Adam Gloo joins the Cheil Worldwide agency after a seven-year run at Spcshp.
There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald's said goodbye to execs and either promoted or welcomed new ones in their place. There have also...
