Advertisers are losing their faith in the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG), industry accreditation organizations who are responsible for upholding rigorous brand safety standards. An Adalytics report last week found MRC- and TAG-certified vendors, including DoubleVerify and IAS, were monitoring ads on image-hosting site imgbb.com, that had been flagged by...
Flashback is a feature series that revisits key moments from TV news history with the Newsers that were part of them. Like a lot of Gen-X journalists, Ted Rowlands remembers exactly where he was when Judge Lance Ito gaveled in the O.J. Simpson murder trial in the winter of 1995. Just like Keanu Reeves, he...
FTC interviews about the pending Omnicom-IPG deal have focused so far on client impact, not brand safety “collusion” impact on media.
Justin Fox has been promoted to regional vice president of Sales for the FOX-owned properties in Florida, comprised of WTVT FOX 13 Tampa Bay, WOFL FOX 35 Orlando, WRBW FOX 35 Plus, and WOGX Fox51 Gainesville. He takes over for Shawn Gossett who retires after 23 years as vice president of Sales for WTVT Fox...
Top of the Ticker: The Succession-inspired feud taking place within Rupert Murdoch's family over control of the mogul's media empire--which includes Fox News--has inspired two deep dives from The New York Times and The Atlantic. The New York Times' extensive story looks at the messy legal battle that took place out of the public view...
Happy Friday and Happy Valentine's Day to all who celebrate! In this week's edition of stories we didn't post for one reason or another, we see the FCC has been busy cranking up its retribution machine. So far, every network but Fox News is being investigated for some reason or another. In a sternly worded...
Diageo serves up a cross-promotion with the third season of HBO’s “The White Lotus.”
Fox News' The Five continues to hold court as the network's No. 1 program in total viewers and the Adults 25-54 demo, while The Rachel Maddow Show is MSNBC's top show in both measured categories. Meanwhile, there's a split over at CNN as The Lead with Jake Tapper is on top with total viewers and...
Dick's Sporting Goods is enlisting sports creators. The retailer is expanding a program called Dick's Varsity Team, which will give young athletes a 10-month contract to create and share Instagram content that can be used on the retailer's own channels. Creators will receive monthly gift cards to buy products used in their content. Additionally, creators...
Corporate bombast has gotten worse. In October 2024, ADWEEK scanned distribution hub PR Newswire's database for exaggerated language in U.S. press releases. The examination found mentions of hyperbolic words, such as "thrilled," "cutting-edge," and "groundbreaking," had increased between 2017 and 2023. PR Newswire confirmed the rise of amplified terms was not related to a rise...
