Sportswear brand Columbia is doing its best to pep us what’s become a rather tired and predictable sector with ‘Engineered for Whatever,’ adam&eveDDB’s big debut. So we see Columbia employed in some hazardous circumstances, showing the flip side of mother nature. Plus stunts. Head of marketing Matt Sutton says: “Whether it’s wide sweeping landscapes, sunny [...]
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Ikea Marketing & Communications, part of a growing trend of brand studios, is preparing for a changing landscape
can someone please tell me why it's so friggin' hard to ask for a little more this year than last? The post Wonderwall first appeared on OOH TODAY.
It’s an influencer world; we’re just living (and advertising) in it. Content creators have become a powerful force in the social media landscape, yet many advertisers are only just beginning to figure out how to collaborate with them effectively. Influencer budgets were often tiny, if they existed at all, and brands struggled to measure the [...]
The post Graphic Designer + Social Media Lead appeared first on The Denver Egotist.
Ever seen a vehicle displaying a vibrant ad that instantly catches your attention? Well, we’ve all seen it at some point, while cutting through the noisy traffic or sipping tea on the roadside. Precisely, that’s auto branding up and running! As vehicles continue to grow and as people spend more time on roads than in… Read [...]
A Digital Advertising and Marketing Agency’s Take on YouTube’s Generative AI for Shorts YouTube has unveiled a new wave of AI-powered tools aimed at simplifying content creation for Shorts. These features, including photo-to-video animation and AI-generated storytelling prompts, promise to make short-form content easier to produce—and potentially more engaging. For any digital advertising and marketing [...]
The unique opportunities and challenges faced by in-house teams is the focus of The One Club for Creativity’s upcoming BRAND-SIDE 2025 conference, taking place September 24-25 at the Hyatt Centric in downtown Nashville. The two-day conference features sessions for both experienced in-house leaders and those new to working at a brand. The one-of-a-kind experience will provide a behind-the-scenes look [...]
