John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. "John brings more than 30 years of experience in the local broadcast industry to Cleveland," said Larry Delia, SVP of operations at Tegna. "His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station....
Gen Z teens’ peer-driven, research-heavy buying habits are reshaping brand strategy—emphasizing authenticity, engagement and real-time insights.
While the number of CMOs at Fortune 500 companies declined last year, a larger percentage were women than in 2023.
Disney and Amazon join Ad Age for an All Access exclusive Editors Roundtable to answer questions about this year’s upfront marketplace trends.
Taco Bell invites influencers to Live Más Live, Shea Moisture hosts its first influencer trip—and more.
Creators at Ad Age’s NextGen Marketing Summit all had a common request for brand partners: Let them take the reins.
Hertz Global Holdings, the company that owns car rental brand Hertz, has appointed Preacher as creative agency of record following a competitive review managed by Creative Haystack. The Austin, Texas-based independent shop, whose stature has quickly grown in recent years, will oversee the namesake Hertz brand and Dollar, a budget-friendly car rental alternative. In a [...]
In 1977 NASA launched a load of earthly cultural goodies into space to benefit the extra-terrestrials including two Voyager Golden Records, omitting Johann Strauss II’s ‘Blue Danube,’ despite its appearance in ‘2001 – a Space Odyssey.’ Vienna and agency Jung von Matt Donau are celebrating Strauss’s 200th birthday by remedying this, sending the aforementioned tune, [...]
As the ad world girds its loins for the awards season – Cannes starts on June 20 so it should be hot – WARC has announced its Creative 100, what used to be the Gunn Report, which tots up the winners at the previous year’s big global and regional awards shows. As such it’s a [...]
Dairy-Free in Dubois, HubSpot in Austin, and I Heart NY in London —here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
