In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke's new campaign featuring comedian Kristen Wiig. Launching today (March 11), "Know The Signs" encourages harried millennials to recharge with a Diet Coke break. Through a series of vignettes--missed lunch breaks, workplace frustrations, and fleeting moments of self-care--the...
Jim Gaffigan, Bill Burr, and Sebastian Maniscalco are getting more Hularious. Today, Disney streaming platform Hulu is launching a new campaign for its stand-up brand, Hularious, recruiting Gaffigan, Burr, and Maniscalco to help. Hulu's comedy brand features one comedian on the streamer each month, and the creative showcases the specials viewers can expect ahead. The...
Instagram is testing a new feature powered by Meta AI--spotted by ADWEEK and confirmed by Meta--that helps people explore content with more depth by surfacing tailored search results directly in the comments section. For example, a post from @overheardinyc about a running club prompted a Running clubs in NYC search icon at the top of...
The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able...
According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies." Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It...
PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients--Volkswagen Group, HP, Unilever, Sainsbury's, Singapore Airlines, and Vitasoy--kicked off overlapping reviews, creating a cumulative effect...
Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December. "It's a really exciting time for people to come to work," she tells ADWEEK. "Coming out of a dream season,...
Major League Baseball enters its 2025 season with the winds of change firmly at its back after two straight years of increased attendance, TV viewership, and media visibility. More than 71.3 million fans went to MLB games in 2024, an 11% increase over 2022. Viewership at home is way up as well: Fox's 2024 World...
Women's sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women's sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women's sports ads also brought 40% more ad effectiveness/impact than the average primetime ad last...
John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. "John brings more than 30 years of experience in the local broadcast industry to Cleveland," said Larry Delia, SVP of operations at Tegna. "His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station....
