AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web  

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone. But...

By |2025-03-11T08:31:34-07:00March 11th, 2025|News|Comments Off on AI Startup ProRata Now Helps Brands Create and Contextually Serve Ads Across the Web  

Family of Missing Iowa Anchor Releases Statement About Unsealing Search Warrant in Case

Jodi Huisentruit's family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on the way to her morning anchor job at KIMT in Mason City, Iowa. The family's statement comes days after a hearing was held on...

By |2025-03-11T08:31:33-07:00March 11th, 2025|News|Comments Off on Family of Missing Iowa Anchor Releases Statement About Unsealing Search Warrant in Case

Hershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer

The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart will lead the sales team at Hershey's U.S. Confection arm, which includes its namesake brand as well as Reese's and SkinnyPop. In a...

By |2025-03-11T08:31:32-07:00March 11th, 2025|News|Comments Off on Hershey Names Kraft Heinz Exec Tiffany Menyhart Chief Customer Officer

Kurtis Ming Joins Sacramento NBC Station KCRA

Kurtis Ming is joining Sacramento NBC affiliate KCRA as a co-anchor. Ming comes from CBS station KOVR in Sacramento. "For decades, Kurtis has demonstrated his daily passion to be a watchdog for Northern California," said Derek Schnell, Hearst Television regional director of news and KCRA 3 news director. "He is consistently someone viewers can call...

By |2025-03-11T08:31:31-07:00March 11th, 2025|News|Comments Off on Kurtis Ming Joins Sacramento NBC Station KCRA

Comcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers

Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform. With the collaboration, Ramp customers will be able to reach audiences alongside premium content through Universal Ads, which includes inventory from networks such as A+E Global Media, AMC Networks,...

By |2025-03-11T08:31:30-07:00March 11th, 2025|News|Comments Off on Comcast’s Universal Ads and Ramp Partner to Create New Access for Advertisers
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