Boost Word-of-Mouth with Outdoor Advertising Power

Word of mouth builds trust and drives organic growth – the kind of results every business aims to achieve. While digital strategies often take center stage, integrating outdoor advertising into your word-of-mouth (WOM) marketing can elevate your efforts in a big way. Outdoor ads may seem like a traditional approach, but they remain incredibly effective [...]

By |2025-02-23T11:01:36-08:00February 23rd, 2025|News|Comments Off on Boost Word-of-Mouth with Outdoor Advertising Power

NAD Recommends Revolve Modify Influencer Social Media Guidelines to More Clearly Require Material Connection Disclosure

As part of its routine monitoring program, the National Advertising Division of the Better Business Bureau (“NAD”) initiated an inquiry into the relationship between popular online clothing store Revolve Group, Inc. (“Revolve”), and certain influencers that tagged Revolve in their posts on social media, namely Georgia Hassarati and Alyssa Nicole Nelson. Specifically, NAD inquired regarding [...]

By |2025-02-23T06:21:29-08:00February 23rd, 2025|News|Comments Off on NAD Recommends Revolve Modify Influencer Social Media Guidelines to More Clearly Require Material Connection Disclosure

LinkedIn Introduces Conversion API to Elevate B2B Marketing Efforts

Breaking news from LinkedIn. In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. By facilitating a direct server-to-server connection, LinkedIn’s CAPI offers a robust solution for advertisers seeking to maximize their media [...]

By |2025-02-22T19:24:12-08:00February 22nd, 2025|News|Comments Off on LinkedIn Introduces Conversion API to Elevate B2B Marketing Efforts

Kate Griffin Gleysteen – Director of Media and Content, PDC Brands

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms. Podcast Breakdown 00:00 [...]

By |2025-02-22T12:25:01-08:00February 22nd, 2025|News|Comments Off on Kate Griffin Gleysteen – Director of Media and Content, PDC Brands

Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did

Associated Press reporters have been barred from the White House and Air Force One because the venerable media business refuses to change the Gulf of Mexico to the Gulf of America. On the other side of the Constitutional issue is The Washington Post, which is doing whatever it can to please the nation’s Supreme Ruler. [...]

By |2025-02-22T05:27:30-08:00February 22nd, 2025|News|Comments Off on Democracy Did Not Die In Darkness, But A Formerly Important Newspaper Did

Charitable Fundraising Platforms

Join us as we spotlight select chapters of Venable’s popular Advertising Law Tool Kit, which helps marketing teams navigate their organization’s legal risk. Click here to download the entire Tool Kit. Brands operating websites or apps for cause-related marketing and charitable fundraising are increasingly regulated as charitable fundraising platforms under state laws. Historically, regulation focused...

By |2025-02-22T04:12:04-08:00February 22nd, 2025|News|Comments Off on Charitable Fundraising Platforms
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