The WIR: Viaplay’s Turnaround Continues, YouTube Plans a Cheaper Ad-Free Subscription, and ProSieben Shares Rise Amid Takeover Rumours

In this week's Week in Review: Viaplay cuts its losses, YouTube plans a cheaper ad-free subscription tier, and ProSieben shares rise following rumours that MFE is lining up a takeover bid after Germany's upcoming elections. Top Stories Viaplay's Turnaround Continues Despite Drop in Ad Revenues Northern European broadcaster Viaplay's organic sales from core operations were [...]

By |2025-02-21T13:07:53-08:00February 21st, 2025|News|Comments Off on The WIR: Viaplay’s Turnaround Continues, YouTube Plans a Cheaper Ad-Free Subscription, and ProSieben Shares Rise Amid Takeover Rumours

Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM). The report, compiled by the research firm Adalytics, was published by ADWEEK and coincided with a group of Senators probing how this content...

By |2025-02-21T10:37:04-08:00February 21st, 2025|News|Comments Off on Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure

Here’s the Roundup for the Week Ending February 21

Happy Friday to all who celebrate. In this week's edition of stories we didn't post this week for one reason or another we see some rumblings of racism in Indianapolis, while an FCC commissioner takes a stand against the agency drumming up investigations all over the place. It'll be a slow news day for TVSpy...

By |2025-02-21T09:21:44-08:00February 21st, 2025|News|Comments Off on Here’s the Roundup for the Week Ending February 21

Tuesday, Feb. 18 Evening Cable News Ratings: Hannity’s Interview With Trump and Musk Delivers Over 5 Million Total Viewers

Sean Hannity's interview with President Donald Trump and Elon Musk was the most-watched show of the night in total viewers and the demo. The interview, which aired on Hannity at 9 p.m. ET, delivered a +52% increase in total viewers and a +58% increase in the Adults 25-54 demo compared to what the show has...

By |2025-02-21T09:21:43-08:00February 21st, 2025|News|Comments Off on Tuesday, Feb. 18 Evening Cable News Ratings: Hannity’s Interview With Trump and Musk Delivers Over 5 Million Total Viewers

Monday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million Total Viewers

Breaking news coverage of the Delta plane crash in Toronto, Canada, on President's Day gave the news networks a slight lift in the ratings during the early evening hours. Meanwhile, Fox News' The Five was the top performer of the evening and the only program on Fox News to finish with more than 4 million...

By |2025-02-21T09:21:42-08:00February 21st, 2025|News|Comments Off on Monday, Feb. 17 Evening Cable News Ratings: The Five Reaches Over 4 Million Total Viewers

AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future

In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Angie Klein, svp and growth marketing & chief content officer at Verizon, to discuss how the telecom provider is redefining consumer engagement through personalized content, AI-driven customer experiences, and the future of mobile and home connectivity. Angie...

By |2025-02-21T09:21:41-08:00February 21st, 2025|News|Comments Off on AI-Powered, Consumer-Driven: Verizon’s Blueprint for the Future

How Nivea is Using AI to Measure Creative Effectiveness

Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate's brands, including Nivea, Eucerin, and Aquaphor, across 89 markets--and prove that those efforts are working. "We produce content on every continent, [in a] multitude of languages, for many different brands," Adida said. "The question is: how do you make sure that the...

By |2025-02-21T08:06:24-08:00February 21st, 2025|News|Comments Off on How Nivea is Using AI to Measure Creative Effectiveness
Go to Top