William Shatner’s Raisin Bran Paparazzi Walks Are a Super Bowl Setup
The staged paparazzi shots nod to an emerging marketing trend.
Hellmann’s Sets the Stage for ‘Meal Diamond’ at Super Bowl 60
Before the lights come up, the mysterious star has one quiet ritual: a juicy sandwich.
What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation
ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of this new channel. The post What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation appeared first on AdExchanger.
Instacart’s Super Bowl Teasers Pair Ben Stiller and Benson Boone as an Unharmonious Duo
The celebrities will channel a ’70s singing act for the delivery app's second Big Game spot
How Billboard Location Influences Effectiveness
even the strongest creative can fall short if it isn’t paired with the right location, because placement is what ultimately determines how visible, valuable, and effective a billboard The post How Billboard Location Influences Effectiveness first appeared on OOH TODAY.
How Born Social Plans to Make Nikon Relevant to Gen Z Creators
The agency is getting ready to release its first work for the legacy camera brand as its social AOR
Talon supercharges digital verification for clients with new UniLED partnership
verify 100% of the UK OOH market via PlayOut and other connections to Media Owners content management systems The post Talon supercharges digital verification for clients with new UniLED partnership first appeared on OOH TODAY.
With Crossplay, The New York Times Gets Serious About Games
Its newest launch will be the first new game to live as a standalone app, marking a key milestone for the news publisher.
AdQuick: the universal adapter transforming OOH advertising
Over the last few months, I’ve had a lot of conversations with brands, agencies, and partners who are trying to understand what AdQuick does—and, just as importantly, why it exists. The questions are usually thoughtful, sometimes skeptical, and often rooted in real frustration with how Out-of-Home
A New Era of Cricket at Lord’s: MCC Launches New Branding for its Team London Spirit
Marylebone Cricket Club (MCC), owners of Lord’s Cricket Ground, has unveiled a new visual identity for its team London Spirit, with strategy led by creative agency of record VCCP and branding and design agency SomeOne. After investment from the US-based tech investment group Tech Titans (which includes CEOs from some of the world’s largest tech companies) The Hundred team London Spirit’s brand has [...]