Week of Dec. 1 Evening News Ratings: No Decline in Total Viewers
CBS Evening News grew in both measured categories.
Turning The Comment Section Into A Gold Mine
These days, every dollar counts for publishers. And the comments section offers one more way for publishers to monetize their engagement. Kelly Andresen, the former president of national sales at USA Today, recently jumped to the ad tech side. Since September, she’s served as EVP of demand sales for publisher monetization platform OpenWeb. OpenWeb specializes [...]
What Would a Netflix/WBD Tie-Up Mean for Europe?
Last Friday's announcement that Netflix has agreed a deal to acquire Warner Bros. Discovery sent shockwaves through the media industry. In a market which has already seen significant consolidation over the past ten years, the tie-up would unite the global streaming leader with not only another major streaming player, but with a massive bank of [...]
Driving Growth Through Smarter Co-Op Strategy
OEM co-op programs align national brand messaging with local dealership efforts in automotive retail. These funds stretch marketing budgets, yet many dealers forfeit dollars through reactive planning, complex rules, and missed deadlines. Stream Companies treats co-op as a strategic lever for measurable growth, not administrative overhead. The post Driving Growth Through Smarter Co-Op Strategy appeared [...]
Long Tail Keywords Explained: Complete Guide for SEO
Most businesses overlook the power of long tail keywords, even though these niche search phrases can drive over 70 percent of qualified online traffic. Focusing only on broad keywords leaves... The post Long Tail Keywords Explained: Complete Guide for SEO appeared first on PGN Agency.
Intermarché hunts down a veggie wolf
French supermarket Intermarché does Christmas properly but this year it’s mostly abandoned people for animated forest creatures, specifically a wolf who gives up meat as it puts off potential furry friends, who think it’s going to eat them. You can see the temptation to use animation but very often it just softens the message (or [...]
Feeling Seen Sells: Etsy Makes Meaning the Message
In our latest Ad Critic column, Bill Imada reviews Etsy's holiday campaign.
Mckinsey State of Marketing Europe 2026
The real story in McKinsey’s State of Marketing 2026 is not the charts. It is the confession. Europe’s marketing engines were built for a world that no longer exists. Budgets rise yet impact stalls.Data grows yet decision quality lags.AI expands yet teams operate with twentieth century structures. The winners share one pattern. They stop treating [...]
From Building Trust to Driving Downloads: Three Brands Tuning in to TV
In a year characterised by tariff-related uncertainty and geopolitical instability, a large number of advertisers have looked to digital and social channels in pursuit of shorter-term returns on their ad investments. But even in this period of economic turbulence, there are plenty of brands looking for longer-term growth, and still discovering or rediscovering the power [...]
Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator
Integrating Mobile Billboards with Other Digital Channel--Ideal Use Cases for Mobile Billboard Truck Campaigns The post Best Practices for Running Mobile Billboard Campaigns: Insights from a Nationwide Fleet Operator first appeared on OOH TODAY.