The Power of Collective Action: Why Change Always Starts With Us
“The world doesn’t change because those in power decide it should. It changes because people with nothing but their voices and their courage decide that enough is enough.” Let’s be honest. Most of us, at some point, have felt powerless. The system feels too big. The problems feel endless. And when you’re standing alone—when the [...]
How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles
The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend. According to Jon Diament, Warner Bros. Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report,...
There’s a Creative Revolution at the Heart of #HillmanTok
The broligarchy is running the Greatest Hits of oppression, remixing the Separate But Equal playbook--this time with an even wider gap between the rich and the rest. Project 2025's dystopian fever dream will do everything in its power to gut public education and financially hog-tie students with predatory loans, keeping them drowned in debt, locked...
Beyoncé returns for Levi’s in ad tribute campaign (BBH as well as jeans)
Levi’s is “re-imagining” some of its epic commercials with newly-minted cowgirl Beyoncé. We’ve already had a new version of BBH’s famous ‘Launderette’ with Nick Kamen and here’s the not-so-well-known ‘Pool Hall’ (again BBH) from 1991. Updated by TBWAChiat Day. Only 15 seconds seems to bit mean although that’s probably social for you. Probably had an [...]
Do the best you can with what you’ve got: RAF and Skoda
Sometimes advertising is about putting the best face on things which are, shall we say, tricky. House337 is back in the lists for the RAF, timely when most of the political talk is of the need to increase defence expenditure dramatically to cope with (a) Vladimir Putin’s hordes (although doubt they’d make it this far [...]