You know that cliche about “what keeps you up at night”? For agency buyers, it’s often procurement. Procurement teams at brands are responsible for controlling client spending and driving cost efficiencies. From a buyer’s perspective, that usually means stricter budgets and less room to pursue innovation. But instead of only focusing on being faster and [...]
This was the first week the network was known as MS NOW.
For publishers, short-form vertical video has often proven something of a headache over the past few years. Audience enthusiasm for the format has exploded, primarily through TikTok, YouTube Shorts, and Reels, and some mainstream publishers have found traction on these platforms. But while that success has brought engagement, publishers have little control over monetisation or [...]
It now looks only a matter of time before Omnicom’s DDB is absorbed into TBWA: DDB global president and CCO Chaka Sobhani now finds herself global CCO at TBWAWorldwide. DDB global CEO Alex Lubar has already departed. Sobhani (above) is clearly highly regarded at Omnicom (which now includes IPG, making it the biggest ad holding [...]
The counterintuitive strategy driving Thumbtack's growth.
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically. The post Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games appeared first on AdExchanger.
The World’s Largest Independent Out-of-Home Agency Enters Mexico Market and Names New Leadership in Germany and Singapore The post billups Continues Expanding Across 20 Countries first appeared on OOH TODAY.
The marketing world is abuzz with holiday ads and promotions for Stranger Things. In my weekly compilation this week: ads from Deutsche Telekom, Uber, Apple and more. McDonald’s Taiwan: dreamy breakfast Advertising’s potential to solve a business problem through a creative idea is amply demonstrated in this campaign to promote McDonald’s breakfast in Taiwan. The [...]
Post Content
Consumers give tech giants the highest brand perception and purchase intent.
