14 creative campaigns to know about today
Among the notable campaigns for March 25: Navy SEAL boots turned into sneakers, Coors Light’s MLB stunt and Twix seeing double.
Omnicom and Publics led media new business wins in 2024
COMvergence’s report tracked more than 3,900 account moves that represented a total of $39 billion in media spend.
Warner Bros Discovery restructures ad sales division under new ad chiefs
Warner Bros Discovery has restructured its ad sales division under its recently named ad chiefs, Ryan Gould and Robert Voltaggio.
WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and better at entering awards? It’s noteworthy that the WARC awards tend to go to the big battalions: advertisers as well as agencies. We’ve had WARC’s Creative and Media 100s, now it’s time for the Effectiveness [...]
B&Q campaign shows why there’s a spring in Leo Burnett’s step
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming the UK’s biggest creative agency by billings, along with VCCP chasing down Saatchi & Saatchi. Publicis Groupe owns Saatchi and Leo. If it succeeds it would be quite a turn-up. Leo Burnett is a venerable [...]
Luke Bristow: why most agencies are built to fail challenger brands
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever [...]
Infinite Reality Pays $207 Million to Bring Napster Into the Future
Infinite Reality has acquired Napster for $207 million, it announced on Tuesday. Founded in 1999, Napster was one of the original companies to release peer-to-peer file-sharing technology, pioneering fan access […]
Instacart’s Smart Grocery Cart Ads Are Out of Pilot
Following a 15-month pilot with more than 50 brands, any advertiser on Instacart can add in-store smart cart ads to their campaigns starting in April, the company announced on March […]
DoorDash Debuts New Ad Formats for Post-Checkout Items
Brands can now buy banner ads to promote the extra things that people buy after placing an order on DoorDash, the company said. After making a purchase on DoorDash, customers […]
Athletes Unlimited and Jessica Mendoza Make Their Big Pitch For Women’s Softball
Athletes Unlimited and Jessica Mendoza make their big pitch for women's softball as the AUSL promotes its summer touring schedule.