Coors Light Uses AI to Give Baseball Fans Free Beer for Bad Sight Lines
Coors Light kicks off an MLB-centric stunt for home opening games, giving beer for bad sight lines at the ballpark.
How women are redefining advertising
Women leaders are transforming advertising with empathy, creativity and collaboration—reshaping how brands connect with culture and consumers.
M&C Saatchi’s Rhonda Hiatt on breaking old models to become who she wanted to be
The global CEO of M&C Saatchi Consulting writes about how women must navigate the delicate balance of being strong, decisive leaders while embracing empathy.
Creator and influencer trends brand marketers need to know about right now
Dick’s star-studded ad features streamer IShowSpeed, Liquid Death sells “kegs for pregs” with Kylie Kelce—and more of the latest.
Top Women in OOH Spotlight 2025: Christie Massey
Christie Massey, EMC Outdoor, a Top Woman in OOH for 2025, shares the benefits of her experiences working in a woman-owned agency, her OOH story, and her thoughts on the industry's future. The post Top Women in OOH Spotlight 2025: Christie Massey first appeared on OOH TODAY.
OOH Best Creative Last Week Today
Soda, sandwiches, scabies, and Specsavers—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Simon® Launches 1st-Party Retail Data
Advertising Offerings Through Simon’s Media & Experiences Division Enhance Ability for Brands and Retailers to Connect with Shoppers The post Simon® Launches 1st-Party Retail Data first appeared on OOH TODAY.
Wildstone & Alpha Move With Spain
Wildstone currently owns over 2,000 outdoor advertising panels across Spain ...Alpha has built up a portfolio of over 3,500 panels The post Wildstone & Alpha Move With Spain first appeared on OOH TODAY.
Dear Sports Brands: Put on Your Invisibility Cloaks
There is a worrying increase in sporting events abandoning function in favor of form.
Blocklists Are Costing Marketers Valuable Sports Engagement
If advertisers are losing out because an algorithm can’t contextualize a word, it’s time for the industry to make changes.